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Eka Syafitri, O., Santi Hariyani, D. and Apriyanti 2024. THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF SCARLETT WHITENING SKINCARE PRODUCTS ON THE SHOP E-COMMERCE PLATFORM. BEMJ : Business, Entrepreneurship, and Management Journal. 3, 2 (Dec. 2024), 56-65. DOI:https://doi.org/10.36563/bemj.v3i2.1233.