[1]
Wahyuni Febriana, Poppy Alvianolita Sanistasya, Rosyid Nurrohman and Ummi Nadroh 2025. EXPLORING GEN Z’S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR. BEMJ : Business, Entrepreneurship, and Management Journal. 4, 1 (Sep. 2025), 39-50. DOI:https://doi.org/10.36563/bemj.v4i1.1742.