Fina Rabya Syabina Kusuma; Finnah Fourqoniah; Annisa Wahyuni Arsyad; Poppy Alvianolita Anistasya. THE INFLUENCE OF ADVERTISING FREQUENCY ON CONSUMER PURCHASE INTENTION OF YOUTUBE PLATFORM THROUGH BRAND AWARENESS AND BRAND TRUST AS INTERVINING VARIABLES. BEMJ 2025, 4, 51-59.