THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF SCARLETT WHITENING SKINCARE PRODUCTS ON THE SHOP E-COMMERCE PLATFORM. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 3, n. 2, p. 56–65, 2024. DOI: 10.36563/bemj.v3i2.1233. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1233. Acesso em: 9 oct. 2025.