THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND AWARENESS ON PURCHASE DECISIONS CONSUMERS OF SHOPEE MARKETPLACE. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 1, p. 1–13, 2025. DOI: 10.36563/bemj.v4i1.1527. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1527. Acesso em: 9 oct. 2025.