EXPLORING GEN Z’S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 1, p. 39–50, 2025. DOI: 10.36563/bemj.v4i1.1742. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1742. Acesso em: 9 oct. 2025.