THE INFLUENCE OF ADVERTISING FREQUENCY ON CONSUMER PURCHASE INTENTION OF YOUTUBE PLATFORM THROUGH BRAND AWARENESS AND BRAND TRUST AS INTERVINING VARIABLES. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 1, p. 51–59, 2025. DOI: 10.36563/bemj.v4i1.1743. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1743. Acesso em: 9 oct. 2025.