Clicking Under Pressure: A Netnographic Investigation of FOMO and Impulsive Buying in Flash Sale Campaigns. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 2, p. 86–96, 2026. DOI: 10.36563/bemj.v4i2.1850. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1850. Acesso em: 13 jan. 2026.