THE ROLE OF MARKETING STRATEGIES IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE CULINARY SUB-SECTOR: A SYSTEMATIC LITERATURE REVIEW. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 2, p. 104–111, 2026. DOI: 10.36563/bemj.v4i2.1934. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1934. Acesso em: 13 jan. 2026.