INTEGRATION OF LOCAL WISDOM AND DIGITAL INNOVATIONAS A STRATEGY FOR STRENGTHENING BUSINESS RESILIENCEOF CREATIVE MSMES IN INDONESIA. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 4, n. 2, p. 77–84, 2026. DOI: 10.36563/bemj.v4i2.1937. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1937. Acesso em: 13 jan. 2026.