EXPLORING ALTRUISTIC BEHAVIOR AMONG GENERATION Z CONSUMERS IN SUPPORTING LOCAL PRODUCTS IN LOMBOK. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 5, n. 1, p. 172–185, 2026. DOI: 10.36563/kqtd0357. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/2282. Acesso em: 9 oct. 2026.