MARKETING STRATEGIES IN IMPROVING THE PERFORMANCE OF CULINARY MSMES: A SYSTEMATIC LITERATURE REVIEW. BEMJ: Business, Entrepreneurship, and Management Journal, [S. l.], v. 5, n. 1, p. 1–7, 2026. DOI: 10.36563/bemj.v5i1.1939. Disponível em: https://journal.unita.ac.id/index.php/bemj/article/view/1939. Acesso em: 9 oct. 2026.