EKA SYAFITRI, O.; SANTI HARIYANI, D.; APRIYANTI. THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF SCARLETT WHITENING SKINCARE PRODUCTS ON THE SHOP E-COMMERCE PLATFORM. BEMJ : Business, Entrepreneurship, and Management Journal, v. 3, n. 2, p. 56-65, 28 Dec. 2024.