“EXPLORING GEN Z’S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR”. BEMJ: Business, Entrepreneurship, and Management Journal 4, no. 1 (September 2, 2025): 39–50. Accessed October 9, 2025. https://journal.unita.ac.id/index.php/bemj/article/view/1742.