THE INFLUENCE OF DIGITAL MARKETING, BRAND AMBASSADOR, AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF SCARLETT WHITENING SKINCARE PRODUCTS ON THE SHOP E-COMMERCE PLATFORM. BEMJ [Internet]. 2024 Dec. 28 [cited 2025 Oct. 9];3(2):56-65. Available from: https://journal.unita.ac.id/index.php/bemj/article/view/1233