THE INFLUENCE OF ADVERTISING FREQUENCY ON CONSUMER PURCHASE INTENTION OF YOUTUBE PLATFORM THROUGH BRAND AWARENESS AND BRAND TRUST AS INTERVINING VARIABLES. BEMJ [Internet]. 2025 Sep. 2 [cited 2025 Oct. 9];4(1):51-9. Available from: https://journal.unita.ac.id/index.php/bemj/article/view/1743