https://journal.unita.ac.id/index.php/bemj/issue/feed BEMJ : Business, Entrepreneurship, and Management Journal 2024-05-01T21:29:50+07:00 Open Journal Systems <p>BEMJ (Business, Entrepreneurship, and Management Journal) is a collection of journals, articles, ideas, concepts, theories, and research results from various fields related to management. BEMJ welcomes papers with the above aims and scopes. This academic journal is published by the Faculty of Economics, Tulungagung University.</p> <p>It is published biannually in June and December.</p> https://journal.unita.ac.id/index.php/bemj/article/view/856 PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING 2024-05-01T21:29:15+07:00 Sawal Sartono sawal.sartono@gmail.com Latifatul Isroiyah latifatulisroiyah@unita.ac.id Mokhamad Eldon eldon.personal@gmail.com Yohanna Adys Setyorini adysyohanna3@gmail.com <p><em>This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.</em></p> 2023-12-20T15:58:20+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal https://journal.unita.ac.id/index.php/bemj/article/view/860 ANALISIS PENILAIAN SAHAM DENGAN METODE PRICE BOOK VALUE (PBV) GUNA KEPUTUSAN INVESTASI 2024-05-01T21:28:57+07:00 Sri Sutrismi srisutrismi.bemj@gmail.com Eni Minarni eniminarni@gmail.com Krisan Sisdiyantoro krisansis@gmail.com Defilatifah defilatifah18@gmail.com <p>The research objective to know the value and position of stocks with the Price Book Value method as an investment decision by investors. The type of research used is quantitative descriptive with the object is a company in the High Dividend Index 20 in 2022 with a sample selection using a purposive sampling method. This research uses data analysis techniques in the form of the Price Book Value method. The results of the study show that there are eight stocks on the High Dividend Index 20 that are undervalued so the investment decision that can be taken is to buy these stock, the other three stocks are in a fairvalue condition so the recommended investment decision is to hold or wait and the other eight stocks are in overvalued condition so that the recommended investment decision is not to buy the stock.</p> 2023-12-20T16:05:16+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal https://journal.unita.ac.id/index.php/bemj/article/view/901 PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN MAS KOKI PADA KONSUMEN 2024-05-01T21:28:40+07:00 Nurani nurani@unita.ac.id Gesti Ernestivita nuraniazis@gmail.com Ika Nur Aini Nurainika01@gmail.com <p><em>Indonesia's natural conditions are in essence very supportive for cultivation, many goldfish are kept as freshwater ornamental fish which have attractive economic value, the increase in the marketing of ornamental fish commodities is none other than because many are fond of the business of raising aquarium ornamental fish to decorate the house through the types, size, color, body shape and ornamental fish are used to add to the beauty of the environment. Unfortunately, goldfish farming is still limited. The research was conducted in Sumberdadi Village in May 2023. Associative quantitative research design. The research population for goldfish consumers in Sumberdadi Village is 60 people. The independent variables are price, promotion and product quality, the dependent variable is the purchase decision. The research instrument is a questionnaire. Data were analyzed by multiple linear regression test.</em></p> 2023-12-20T16:09:25+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal https://journal.unita.ac.id/index.php/bemj/article/view/857 KEUNGGULAN BERSAING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN SAN SAN BAKERY NGADILUWIH 2024-05-01T21:29:50+07:00 Aprilia Dian Evasari apriliaeva06@gmail.com Bondan Subagyo bondansubagyo@gmail.com Desi Rahmawati desirahmawati@unita.ac.id <p><em>This study aims to see the effect of competitive advantage and product innovation on increased sales at San San Bakery Ngadiluwih. This research is a descriptive study with a quantitative approach. The sampling technique in this study used the Accidental sampling technique. The samples in this study were 99 respondents who purchased bread at San San Bakery Ngadiluwih. Data obtained through questionnaires or questionnaires, observation, and interviews. The method of analysis used in this study is multiple linear regression. </em><em>From the results of the analysis that has been done, the results of the study show that competitive advantage has a partially significant effect on increased sales, product innovation has a partially significant effect on increased sales. Competitive advantage and product innovation simultaneously have a significant effect on increased sales.</em></p> 2023-12-20T00:00:00+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal https://journal.unita.ac.id/index.php/bemj/article/view/905 PENGARUH MODAL USAHA, LOKASI, DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG SAYUR 2024-05-01T21:29:33+07:00 Aprianis Eka Pratiwi aqillatiwi88@gmail.com Yuana Mei Nanda Sari yuanamei29@gmail.com Sulastri Rini Rindrayani Sulastristkippgrita@gmail.com <p><em>The market plays an important role in economic activity and economic development of a country, capital is one of the important factors in a production, a strategic location greatly influences income. the merchandise. This is due to the high level of competition among fellow traders. The aim of the study was to determine the effect of capital, location, and working hours on the income of vegetable traders at the Campurdarat People's Market, Tulungagung Regency, both simultaneously and partially, and to determine the effect of the independent variable that has the most dominant effect on the dependent variable. The research method used is quantitative research in the form of causal (influence), namely a relationship that influences two or more variables, and conducts field research (field research). The research design used is a case study design. The results showed that the multiple correlation coefficient was 0.878, meaning that between the modal variables, and l, the location of working hours and the traders' income variables showed a very strong relationship. The results of the t test show that partially the independent variable that has the greatest influence is location, with the acquisition of an Unstandardized Coefficients value of 0.779, a t<sub>count</sub> value of 5.546, and a significance value of 0.000. The results of the F test value of F<sub>count</sub> = 34.704 and sig. 0.000 while F<sub>table</sub> = 2.92 so that the value of F<sub>count</sub> is greater than F<sub>table</sub> or less than the probability value of 0.05 (0.000 &lt;0.05), then H<sub>0</sub> is rejected and Ha is accepted. So, from the results of multiple regression analysis and F test it can be seen that capital (X1), location (X2), working hours (X3) have a simultaneous and significant effect on trader income (Y). Business capital has a negative but significant effect on merchant income. In the working hours variable, the significance value is 0.099 greater than 0.05, this indicates that working hours have no significant effect on merchant income.</em></p> 2023-12-20T00:00:00+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal https://journal.unita.ac.id/index.php/bemj/article/view/902 ANALISIS PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI KEPRIBADIAN, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA 2024-05-01T21:28:23+07:00 Asep Setiawan Sacep430@gmail.com Ady Kusuma Nurcholis Adycahwinongkidul37@gmail.com Sulastri Rini Rindrayani Sulastristkippgrita@gmail.com <p><em>Competition in the digital era makes students compete to create jobs in order to reduce unemployment. By paying attention to several factors in the surrounding environment. Examining students of the Faculty of Economics who majored in Management. The purpose of this study is to find out about the factors that influence entrepreneurial interest in students of the Faculty of Economics, Tulungagung University. This study uses Quantitative research methods. The population in this study were students of the Faculty of Economics, Tulungagung University, Class of 2020. The sampling technique used was Purposive Random Sampling with a sample of 76 students. The data collection technique was carried out by distributing questionnaires, and data processing using the SPSS 26.0 program application. The variables of this study are entrepreneurial knowledge, motivation, personality and family environment on entrepreneurial interest with Multiple Linear Regression analysis techniques.</em></p> 2023-12-20T16:31:14+07:00 Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal