https://journal.unita.ac.id/index.php/bemj <p>BEMJ (Business, Entrepreneurship, and Management Journal) is a collection of journals, articles, ideas, concepts, theories, and research results from various fields related to management. BEMJ welcomes papers with the above aims and scopes. This academic journal is published by the Universitas Tulungagung.</p> <p>It is published biannually in June and December.</p> <div id="simple-translate" class="simple-translate-system-theme"> <div> <div class="simple-translate-button isShow" style="background-image: url('chrome-extension://cllnohpbfenopiakdcjmjcbaeapmkcdl/icons/512.png'); height: 22px; width: 22px; top: 63px; left: 817px;">&nbsp;</div> <div class="simple-translate-panel " style="width: 300px; height: 200px; top: 0px; left: 0px; font-size: 13px;"> <div class="simple-translate-result-wrapper" style="overflow: hidden;"> <div class="simple-translate-move" draggable="true">&nbsp;</div> <div class="simple-translate-result-contents"> <p class="simple-translate-result" dir="auto">&nbsp;</p> <p class="simple-translate-candidate" dir="auto">&nbsp;</p> </div> </div> </div> </div> </div> Universitas Tulungagung en-US BEMJ : Business, Entrepreneurship, and Management Journal 2963-4539 <p>Authors who publish with this journal agree to the following terms:</p> <ol> <li class="show">Copyright on any article is retained by the author(s).</li> <li class="show">The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.</li> <li class="show">Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li class="show">Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.</li> <li class="show">The article and any associated published material is distributed under the&nbsp;<a href="http://creativecommons.org/licenses/by-sa/4.0/" rel="license">Creative Commons Attribution-ShareAlike 4.0 International License</a></li> </ol> https://journal.unita.ac.id/index.php/bemj/article/view/1527 <p><em>Globalization and the development of science and technology have changed the lifestyle and needs of people around the world. Technology, especially information and communication via the internet, facilitates human activities. Social media plays an important role in education, entertainment, and business. In Indonesia, many people have switched from conventional shopping to online shopping, especially in the Marketplace. Reviews on the internet also influence purchasing decisions. This study analyzes the influence of Brand Ambassador, Brand Image, and Brand Awareness on consumer purchasing decisions in the Shopee Marketplace. The object of this study is Shopee Marketplace consumers related to Brand Ambassador, Brand Image, Brand Awareness, and purchasing decisions. This study uses a quantitative approach, the type of research is positivism philosophy, the sample in this study uses the purposive sampling method and data collection using the questionnaire method, literature study, and observation. The results show that all variables have a significant effect on purchasing decisions, different from previous studies</em></p> Fadilla Putri Erliana Nurani Copyright (c) 2025 Fadilla Putri Erliana, Nurani https://creativecommons.org/licenses/by-sa/4.0 2025-06-30 2025-06-30 4 1 1 13 10.36563/bemj.v4i1.1527