BEMJ: Business, Entrepreneurship, and Management Journal
type: channel
description: BEMJ (Business, Entrepreneurship, and Management Journal) is a collection of journals, articles, ideas, concepts, theories, and research results from various fields related to management. BEMJ welcomes papers with the above aims and scopes. This academic journal is published by the Universitas Tulungagung. It is published biannually in June and December.
publisher: Universitas Tulungagung
language: en
publication name: BEMJ: Business, Entrepreneurship, and Management Journal
issn: 2963-4539
copyright: Authors who publish with this journal agree to the following terms: Copyright on any article is retained by the author(s). The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
items: STRATEGI PENGEMBANGAN USAHA JAMU DALAM MEMPERTAHANKAN EKSISTENSI JAMU TRADISIONAL MBAH GEDONG DI REJOTANGAN TULUNGAGUNG
items: PENGARUH KELENGKAPAN SPAREPART DAN KELENGKAPAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PELANGGAN DI AHASS HARI MOTOR 2 TULUNGAGUNG
items: PENGARUH MODAL, TENAGA KERJA, DAN BAHAN BAKU TERHADAP HASIL PRODUKSI INDUSTRI KONVEKSI SMB TULUNGAGUNG
items: OPTIMALISASI LOYALITAS, SEMANGAT, DAN DISIPLIN KERJA DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KARYAWAN
items: PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN
items: ANALISIS RASIO KEUANGAN DENGAN ANALISIS ECONOMIC VALUE ADDED (EVA) UNTUK SARANA ALAT UKUR KINERJA KEUANGAN
items: ANALISIS PROFITABILITAS DENGAN OPTIMALISASI MODAL KERJA DI PT BANK NEGARA INDONESIA (PERSERO) TBK
items: ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN
items: ANALISIS LOYALITAS ATAS NILAI PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PERCETAKAN CV. KARTINI DI BLITAR
items: PENGARUH DIMENSI PELAYANAN PRIMA WIRANIAGA TERHADAP KEPUASAN PELANGGAN (Studi pada Elit Computer Tulungagung)
items: ANALISIS PEMBERDAYAAN KEWIRAUSAHAAN MELALUI USAHA TERNAK KAMBING DALAM MENINGKATKAN PENDAPATAN DESA GILANG DI TULUNGAGUNG
items: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BATA MERAH DI KECAMATAN NGUNUT KABUPATEN TULUNGAGUNG
items: ANALISIS PENGARUH GAYA KEPEMIMPINAN OTOKRATIS, DEMOKRATIK DAN LAISSEZ FAIRE TERHADAP PENINGKATAN KINERJA PERANGKAT DESA
items: PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT. POS INDONESIA (PERSERO) CABANG NGANJUK
items: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TULUNGAGUNG
items: ANALISIS PENGARUH KOMPENSASI, GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN UD. SURYA MANALAGI KEDIRI
items: PENGARUH KECERDASAN EMOSIONAL DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada SMP Negeri 2 Sumbergempol Kabupaten Tulungagung)
items: PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA)
items: KEUNGGULAN BERSAING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN SAN SAN BAKERY NGADILUWIH
items: PENGARUH MODAL USAHA, LOKASI, DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG SAYUR
items: PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING
items: ANALISIS PENILAIAN SAHAM DENGAN METODE PRICE BOOK VALUE (PBV) GUNA KEPUTUSAN INVESTASI
items: PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN MAS KOKI PADA KONSUMEN
items: ANALISIS PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI KEPRIBADIAN, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA
items: MARKETING STRATEGY ANALYSIS IN IMPROVING COMPETITIVENESS IN O CAMERA STORE
items: ANALYSIS OF THE INFLUENCE OF HUMAN RESOURCES SKILLS, EXPERIENCE, AND ABILITIES ON UMKM PERFORMANCE
items: THE EFFECT OF SERVICE QUALITY, REPUTATION, AND WORD OF MOUTH ON INTEREST IN USING WIFI SERVICES
items: THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA
items: THE EFFECT OF JOB SATISFACTION AND SCHOOL ORGANIZATIONAL CULTURE ON TEACHER WORK ENCOURAGEMENT AT STATE VOCATIONAL HIGH SCHOOL 3 BOYOLANGU TULUNGAGUNG
items: THE EFFECT OF REWARD SYSTEM AND WORK DISCIPLINE ON SALES PERFORMANCE OF PT. KARYA AGUNG MOTOR

STRATEGI PENGEMBANGAN USAHA JAMU DALAM MEMPERTAHANKAN EKSISTENSI JAMU TRADISIONAL MBAH GEDONG DI REJOTANGAN TULUNGAGUNG
type: item
description: Abstract This research is motivated by the increasingly fierce competition in the business world, requiring business runners to develop a traditional herbal medicine business. By designing an appropriate strategy, it is important for the survival of a business to maintain its existence. The aims of this research are: (1) to find out and analyze how the development strategy in the marketing aspect of Mbah Gedong's traditional herbal medicine business (2) to find out things that can affect the development strategy of Mbah Gedong's traditional herbal medicine business through SWOT analysis. This research is a qualitative descriptive. Data collection techniques used are interviews, observation, literature review, and documentation. Then the data analysis technique used SWOT analysis to find alternative strategies used by Mbah Gedong's herbal medicine business. The results of the research conducted indicate that the strategy used by Mbah Gedong's herbal medicine business is to use the marketing mix. Based on the SWOT analysis, the business position is in quadrant I. The strategy that needs to be implemented is a growth oriented strategy with strengths and the availability of profitable opportunities. Abstrak Penelitian ini dilatarbelakangi oleh persaingan dunia bisnis yang semakin ketat, menuntut pelaku usaha untuk mengembangkan usaha produksi peracikan jamu tradisional. Dengan perancangan strategi yang sesuai penting untuk keberlangsungan hidup suatu usaha dalam mempertahankan eksistensinya. Tujuan penelitian ini adalah: (1) untuk mengetahui dan menganalisis bagaimana strategi pengembangan pada aspek pemasaran usaha jamu tradisional Mbah Gedong (2) untuk mengetahui hal – hal yang dapat mempengaruhi strategi pengembangan pada usaha jamu tradisional Mbah Gedong melalui analisis SWOT. Penelitian ini merupakan deskriptif kualitatif. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi, kajian pustaka, dan dokumentasi. Kemudian teknik analisis data menggunakan a…
subject: Articles
  topic: section
subject: strategi
  topic: keywords
subject: pengembangan
  topic: keywords
subject: eksistensi
  topic: keywords
subject: jamu
  topic: keywords
subject: swot
  topic: keywords
creator: Bondan Subagyo
creator: Sawal Sartono
creator: Keny Deva Lagasa
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 1
ending page: 13
doi: 10.36563/bemj.v1i1.573

PENGARUH KELENGKAPAN SPAREPART DAN KELENGKAPAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PELANGGAN DI AHASS HARI MOTOR 2 TULUNGAGUNG
type: item
description: Abstract The primary issue raised in this thesis is the relationship between customer satisfaction at Ahass Hari Motor 2 Tulungagung and the completeness of the organizational structure and spare parts inventories. This study employs quantitative research techniques, meaning that it involves numerical data that is statistically examined. This study used a minimum of 97 population samples, according to the Cochran formula. The analysis's findings indicate that the organizational structure's and the spare parts' variable completeness have a strong simultaneous and partial impact on customer satisfaction. At Ahass Hari Motor 2 Tulungagung, there is a very strong correlation or relationship between the completeness of the organizational structure and the completeness of the spare parts inventory. Abstrak Pokok permasalahan yang dibahas dalam skripsi ini yaitu bagaimana pengaruh kelengkapan sparepart dan kelengkapan struktur organisasi terhadap kepuasan pelanggan di Ahass Hari Motor 2 Tulungagung. Penelitian ini menggunakan metode penelitian kuantitatif yaitu penelitiannya menggunakan data yang bersifat angka-angka dianalisis melalaui statistik. Jumlah sampel dalam penelitian ini menggunakan rumus Cochran minimal 97 orang dari populasi. Hasil analisis menunjukkan bahwa variabel kelengkapan sparepart dan kelengkapan struktur organisasi berpengaruh signifikan secara simultan dan parsial terhadap kepuasan pelanggan. Korelasi atau hubungan antara kelengkapan sparepart dan kelengkapan struktur organisasi dengan kepuasan pelanggan pada Ahass Hari Motor 2 Tulungagung sangat kuat.
subject: Articles
  topic: section
subject: sparepart
  topic: keywords
subject: struktur
  topic: keywords
subject: organisasi
  topic: keywords
subject: kepuasan
  topic: keywords
subject: pelanggan
  topic: keywords
creator: Budi Prasetyo
creator: Eko Santoso
creator: Aris Dwi Gunawan
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 14
ending page: 23
doi: 10.36563/bemj.v1i1.574

PENGARUH MODAL, TENAGA KERJA, DAN BAHAN BAKU TERHADAP HASIL PRODUKSI INDUSTRI KONVEKSI SMB TULUNGAGUNG
type: item
description: The issue that will be covered in this study is how the output of the Tulungagung SMB convection industry is impacted by labor, capital, and raw materials. 50 workers served as the study's sample population. Utilizing quantitative research techniques, this investigation. This study uses multiple linear regression data analysis techniques along with questionnaires and interviews as data gathering techniques. It is categorized as survey method research. The findings of this research suggest that: (1) The production of the SMB convection industry in Tulungagung is positively influenced by the capital variable; (2) The production of the SMB convection industry in Tulungagung is positively influenced by labor; (3) The production of the SMB convection industry in Tulungagung positively influenced by raw material variables; and (4) The production of the SMB convection industry is significantly influenced by the variables of capital, labor, and raw materials. Abstrak Permasalahan yang akan dibahas pada penelitian ini yaitu tentang bagaimana pengaruh modal, tenaga kerja, dan bahan baku terhadap hasil produksi industri konveksi SMB Tulungagung. Jumlah sampel yang digunakan dalam penelitian ini yaitu sebanyak 50 tenaga kerja. Penelitian ini menggunakan metode penelitian kuantitatif. Penelitian ini termasuk kedalam penelitian dengan metode survei dengan menggunakan teknik analisis data regresi linier berganda serta menggunakan teknik pengumpulan data berupa kuisioner (angket) dan wawancara. Hasil dari penelitian ini menunjukkan bahwa : (1) Terdapat pengaruh positif variabel modal terhadap hasil produksi industri konveksi SMB di Tulungagung; (2) Terdapat pengaruh positif tenaga kerja terhadap hasil produksi industri konveksi SMB di Tulungagung; (3) Terdapat pengaruh positif variabel bahan baku terhadap hasil produksi industri konveksi SMB di Tulungagung; (4) Terdapat pengaruh secara signifikan variabel modal, tenaga kerja, dan bahan baku terhadap hasil produksi industri konveksi…
subject: Articles
  topic: section
subject: modal
  topic: keywords
subject: tenagakerja
  topic: keywords
subject: industri
  topic: keywords
subject: bahan baku
  topic: keywords
creator: Krisan Sisdiyantoro
creator: Erika Dwi Lestari
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 24
ending page: 33
doi: 10.36563/bemj.v1i1.575

OPTIMALISASI LOYALITAS, SEMANGAT, DAN DISIPLIN KERJA DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KARYAWAN
type: item
description: Abstract Employee productivity in managing an organization and institution is the driving force behind this study. This study is a descriptive qualitative study that uses data reduction analysis techniques, data presentation, and data verification to show how the object limitations of loyalty, excitement, and work discipline were determined through the process of interviews, observation, and documentation. Using fingerprint attendance, implementing the work culture of the Indonesian National Narcotics Agency, providing activities that increase cohesion, spiritual and mental development of employees, and enforcing disciplinary measures are some of the steps taken to increase productivity of the National Narcotics Agency employees in Tulungagung Regency. Abstrak Penelitian ini dilatarbelakangi oleh produktivitas karyawan dalam mengelola suatu organisasi dan lembaga. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif, dimana data yang diperoleh melalui proses wawancara, observasi dan dokumentasi yang mengenai batasan objek loyalitas, semangat, disiplin kerja dengan teknik analisis reduksi data, penyajian data dan verifikasi data. Upaya yang dilakukan untuk meningkatkan produktivitas karyawan badan narkotika nasional kabupaten tulungagung adalah menggunakan absensi fingerprint, menerapkan budaya kerja BNN RI, menyajikan kegiatan yang menambah kebersamaan, pembinaan rohani dan mental karyawan, memberikan sanksi terhadap karyawan yang melanggar aturan kedisiplinan.
subject: Articles
  topic: section
subject: loyalitas
  topic: keywords
subject: disiplin
  topic: keywords
subject: semangat
  topic: keywords
subject: optimal
  topic: keywords
subject: produktivitas
  topic: keywords
creator: Desi Rahmawati
creator: Lona Chinsia Alfattama
creator: Dian Respati Rindang
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 34
ending page: 41
doi: 10.36563/bemj.v1i1.576

PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN
type: item
description: Abstract The purpose of this study is to partially examine how customer satisfaction at Kosim coffee shops is affected by servicescape, brand image, and word of mouth.By employing research methods to collect data, this study takes a causal approach.The random sampling method is used in this study.This study's sample consisted of 74 Kosim Cafe customers. A validated and reliable questionnaire serves as the instrument for data collection.Multiple linear regression was used to test the hypothesis using data analysis.The findings demonstrated that Servicescape, brand image, and word of mouth all had an impact on customer satisfaction. Additionally, the findings indicated that word of mouth had an impact on customer satisfaction. Abstrak Penelitian ini bertujuan untuk secara simultan menganalisis secara parsial pengaruh servicescape, brand image dan word of mouth terhadap kepuasan konsumen kedai kopi Kosim. Penelitian ini menggunakan pendekatan kausal dengan mengumpulkan data melalui metode penelitian. Penelitian ini menggunakan metode random sampling atau pengambilan sampel secara acak. Sampel penelitian ini terdiri dari 74 konsumen Kosim Cafe. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa Servicescape berpengaruh terhadap kepuasan pelanggan, citra merek berpengaruh terhadap kepuasan pelanggan, word of mouth berpengaruh terhadap kepuasan pelanggan, Servicescape, citra merek dan word of mouth berpengaruh terhadap kepuasan pelanggan.
subject: Articles
  topic: section
subject: servicescape
  topic: keywords
subject: brand image
  topic: keywords
subject: word of mouth
  topic: keywords
subject: kepuasan konsumen
  topic: keywords
creator: Nurani
creator: Mokhamad Eldon
creator: Berty Phechilia Ruspinendya
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 42
ending page: 49
doi: 10.36563/bemj.v1i1.579

ANALISIS RASIO KEUANGAN DENGAN ANALISIS ECONOMIC VALUE ADDED (EVA) UNTUK SARANA ALAT UKUR KINERJA KEUANGAN
type: item
description: Abstract Using economic value added (EVA) analysis, the purpose of this study is to evaluate PT. Sido Muncul Tbk's financial performance from 2016 to 2021 using financial metrics.The annual financial statements for 2016 to 2021, which include balance sheet items and income statements, are the subject of this study, which is PT. Sido Muncul Tbk.Documentation is the method used in this study to collect data.The survey's liquidity index, which includes CR and QR, activity index, which includes ITO and TATO, leverage ratio, solvency index, gross margin, NPM, ROI, and profitability measures, which includes ROE, show a variety of results.but is overall good and in an uptrend. Abstrak Penelitian ini bertujuan untuk mengukur kinerja keuangan ditinjau dari metrik keuangan dengan menggunakan analisis economic value added (EVA) pada PT. Sido Muncul Tbk periode 2016-2021. Subyek penelitian ini adalah PT. Sido Muncul Tbk dan subjek penelitian adalah laporan keuangan tahunan untuk tahun 2016 sampai dengan tahun 2021 yang meliputi pos-pos neraca dan laporan laba rugi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dokumentasi. Berdasarkan hasil survei, indeks likuiditas yang terdiri dari CR dan QR, indeks aktivitas yang terdiri dari ITO dan TATO, rasio leverage dan indeks solvabilitas yang terdiri dari rasio leverage, margin kotor, NPM, ROI, Ukuran profitabilitas, yang terdiri dari ROE, menunjukkan hasil yang beragam. , tetapi berada dalam tren naik dan secara keseluruhan bagus.
subject: Articles
  topic: section
subject: Analisis Rasio Keuangan
  topic: keywords
subject: Kinerja Keuangan
  topic: keywords
subject: Economic Value Added (EVA)
  topic: keywords
creator: Sri Sutrismi
creator: Latifatul Isro’iyah
creator: Khabibah Afi Fatul Laila
rights: Copyright (c) 0
date: 2022-06-30
publication date: 2022-06-30
starting page: 50
ending page: 58
doi: 10.36563/bemj.v1i1.580

ANALISIS PROFITABILITAS DENGAN OPTIMALISASI MODAL KERJA DI PT BANK NEGARA INDONESIA (PERSERO) TBK
type: item
description: Kinerja perolehan profit sangat terkait dengan pengelolaan modal kerja yang optimal, seperti halnya yang terjadi di Bank BNI 46, tujuan penelitian adalah pengelolaan Modal Kerja yang diukur tingkat perputaran modal kerja, tingkat perputaran kas, tingkat perputaran piutang, dan tingkat perputaran persediaan untuk menilai Return On Investment (ROI) pada PT Bank Negara Indonesia (Persero) Tbk Periode 2017-2021. Laporan keuangan periode 2017-2021 Neraca dan laporan Laba Rugi sebagai obyek penelitian dengan teknik dokumentasi dari anual report perusahaan yang terpublikasikan. Metode analisis data adalah analisis rasio keuangan. Hasilnya, perputaran kas secara keseluruhan dapat dikatakan kurang baik, karena dibawah rata-rata industri 10 kali yaitu berturut turut lima tahun 3,37 kali; 2,75 kali ; 2,45 kali dan 1,83 kali ; 2 ,79 kali (2) Perputaran modal kerja kurang baik karena dibawah 6 kali yaitu lima tahun berturut turut :sebesar 0,47 kali ; 0,35 kalii , 0,34 kali, dan 0,38 kali,0,31 kali (3) perputaran piutang kurang baik karena dibawah standar rata-rata industri yaitu dibawah 7,2 kali.berturut turut lima tahun 0,21 kali ; 0,20 kali ; 0,20 kali ; 0,19kali, 0,20 kali Kinerja ROI perusahaan kurang baik karena berada di bawah standar rata-rata industri yaitu 5,08 kali.
subject: Articles
  topic: section
subject: modal kerja
  topic: keywords
subject: Profitabilitas
  topic: keywords
subject: ROI
  topic: keywords
creator: Sri Sutrismi
creator: Rani Rachmawati
creator: Meylia Lailatul Aini
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 59
ending page: 66
doi: 10.36563/bemj.v1i2.611

ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN
type: item
description: Quality encourages customers to establish a strong relationship with the company, while satisfaction is a fulfillment response from consumers which is determined by the customer's perception of product or service performance. This research aims to determine the effect of service quality variables on customer satisfaction both simultaneously and partially as well as the independent variables that have a dominant effect on the dependent variable. As research objects are variables X1 tangible, X2 responsiveness, X3 assurance, X4 empathy and X5 reliability and customer satisfaction. As a result, simultaneously there is a positive and significant influence of service quality variables on customer satisfaction, meaning that the better the service quality, the higher the customer. The t test shows that partially the tangible, responsiveness, assurance, empathy and reliability variables have a significant effect on customer satisfaction at PT. Tulungagung Property Management Railway.
subject: Articles
  topic: section
subject: Service Quality, and Customer Satisfaction.
  topic: keywords
creator: Nurani
creator: Annisa Sulihandini
creator: Ade Cahyo Wicaksono
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 67
ending page: 78
doi: 10.36563/bemj.v1i2.614

ANALISIS LOYALITAS ATAS NILAI PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PERCETAKAN CV. KARTINI DI BLITAR
type: item
description: Penelitian ini bertujuan untuk mengetahui: (1) pengaruh nilai pelanggan terhadap kepuasan pelanggan percetakan CV. Kartini Blitar, (2) pengaruh nilai pelanggan terhadap loyalitas pelanggan percetakan CV. Kartini Blitar, (3) pengaruh kepuasan pelanggan terhadap loyalitas pelanggan percetakan CV. Kartini Blitar. Teknik pengambilan sampel yang digunakan adalah metode sensus dengan jumlah sampel sebanyak 37 orang. Teknik pengumpulan data menggunakan wawancara dan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil penelitian ini menunjukkan bahwa: (1) Nilai pelanggan berpengaruh positif terhadap kepuasan pelanggan. (2) Nilai pelanggan berpengaruh positif terhadap loyalitas pelanggan. (3) Kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan.
subject: Articles
  topic: section
subject: loyalitas
  topic: keywords
subject: nilai pelanggan
  topic: keywords
subject: kepuasan pelanggan
  topic: keywords
creator: Erma Restu Ningsih
creator: Tanto Askriyandoko Putro
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 79
ending page: 86
doi: 10.36563/bemj.v1i2.713

PENGARUH DIMENSI PELAYANAN PRIMA WIRANIAGA TERHADAP KEPUASAN PELANGGAN (Studi pada Elit Computer Tulungagung)
type: item
description: Wiraniaga sebagai pihak yang langsung berhubungan dengan pelanggan sangatlah vital dalam menjaga kualitas pelayanan perusahaan, oleh sebab itu Elit Computer Tulungagung berusaha membekali wiraniaganya dengan wawasan umum sampai khusus mengenai komputer, dan dengan daftar harga yang selalu ter-update agar mampu memberikan pelayanan kepada pelanggan secara optimal. Merupakan explanatory research dengan menghubungkan variabel-variabel pelayanan prima yang mempengaruhi kepuasan pada pelanggan. Penelitian ini mengambil sampel dari satu populasi dan menggunakan kuesioner sebagai alat pengumpulan data pokok. Hasilnya, 1) Variabel Kemampuan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap Kemampuan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 2) Variabel Sikap tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Hasil pengujian yang tidak konsisten dengan tinjauan teorits dalam penelitian ini menunjukkan masih diperlukan peningkatan konsep pelayanan prima pada ELiT Computer Tulungagung, khususnya yang berhubungan langsung dengan sikap dari wiraniaga ketika berinteraksi langsung dengan pelanggan. 4) Variabel Penampilan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap penampilan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 5) Variabel Perhatian tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Pengujian yang menghasilkan kemampuan penjelas yang lemah dari perhatian terhadap kepuasan pelanggan, menunjukkan masih perlunya peningkatan dari aspek keluhan, saran, dan kritik yang ditujukan terhadap kualitas pelayanan perusahaan. 6) Variabel Tindakan tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Konsisten dengan hasil pengujian terhadap Variabel Perhatian, pengujian yang tidak berhasil me…
subject: Articles
  topic: section
subject: pelayanan prima
  topic: keywords
subject: wiraniaga
  topic: keywords
subject: kepuasan pelanggan
  topic: keywords
creator: Mokhamad Eldon
creator: Marlena
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 87
ending page: 95
doi: 10.36563/bemj.v1i2.717

ANALISIS PEMBERDAYAAN KEWIRAUSAHAAN MELALUI USAHA TERNAK KAMBING DALAM MENINGKATKAN PENDAPATAN DESA GILANG DI TULUNGAGUNG
type: item
description: Strategi pemberdayaan kewirausahaan yang dilakukan salah satunya adalah melalui usaha ternak kambing. Strategi adalah keseluruhan langkah-langkah dan rangkaian kebijakan guna mencapai suatu tujuan atau untuk mengatasi persoalan yang ada. Beternak kambing adalah salah satu usaha ternak kambing yang dilakukan secara berkelompok. Tujuan penelitian adalah untuk mengetahui pemberdayaan kewirausahaan melalui ternak kambing dalam meningkatkan penjualan di desa Gilang Kabupaten Tulungagung. Berdasarkan hasil temuan penelitian dalam bentuk wawancara dan dokumentasi menyimpulkan bahwa dengan Pemberdayaan Kewirausahaan Melalui Usaha Ternak Kambing Dapat meningkatkan pendapatan di Desa Gilang. Hal ini dilakukan dengan peningkatan usaha ternak kambing dalam pemenuhan kebutuhan masyarakat. Dalam meningkatkan pendapatan Desa Gilang melalui usaha ternak kambing juga dilakukan dengan penambahan usaha dalam meningkatkan penambahan ternak kambing dari daerah lain, agar permintaan pasar bisa terpenuhi.
subject: Articles
  topic: section
subject: Pemberdayaan Kewirausahaan
  topic: keywords
subject: Ternak Kambing
  topic: keywords
subject: Peningkatan Pendapatan
  topic: keywords
creator: Desi Rahmawati
creator: Muhammad ‘Afif Nibros Qolbi
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 96
ending page: 102
doi: 10.36563/bemj.v1i2.714

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BATA MERAH DI KECAMATAN NGUNUT KABUPATEN TULUNGAGUNG
type: item
description: Dalam proses produksi suatu industri tentunya harus ada tempat atau lahan yang layak. Semakin luas lahannya, maka semakin besar pula industrinya. Lahan yang dimaksudkan bukan sekedar tempat dilakukannya produksi tetapi juga merupakan tanah sabagai bahan mentah yang digunakan untuk memproduksi bata merah. Hal ini menjadi permasalahan yang dihadapi pengrajin bata merah selain modal dan tenaga kerja. Penelitian ini dilakukan pada usaha industri bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Merupakan jenis penelitian kuantitatif dengan menganalisa besarnya pengaruh variabel bebas terhadap variabel terikat melalui model ekonometrika sedangkan untuk pengujian hipotesisnya menggunakan regresi berganda. Hasil penelitian ini adalah modal mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Sedangkan tenaga kerja (X2) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Dan juga dapat disimpulkan bahwa variabel luas lahan (X3) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung.
subject: Articles
  topic: section
subject: modal
  topic: keywords
subject: tenaga kerja
  topic: keywords
subject: luas lahan
  topic: keywords
subject: hasil produksi
  topic: keywords
subject: batu bara
  topic: keywords
creator: Bondan Subagyo
creator: Sawal Sartono
creator: Moh. Rizal Rifai
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-02-09
publication date: 2023-02-09
starting page: 103
ending page: 116
doi: 10.36563/bemj.v1i2.712

ANALISIS PENGARUH GAYA KEPEMIMPINAN OTOKRATIS, DEMOKRATIK DAN LAISSEZ FAIRE TERHADAP PENINGKATAN KINERJA PERANGKAT DESA
type: item
description: The success of village government leaders in influencing their village apparatus, one of which can be determined by the leadership style used. The more the leadership style used is favored by subordinates, the easier it is for leaders to influence and mobilize subordinates. So that leaders can move their subordinates to achieve predetermined organizational goals. The purpose of the study was to determine the effect of autocratic, democratic and leissez faire leadership styles on improving the performance of village officials in the Boyolangu District Area both simultaneously and partially. The results showed that simultaneously (simultaneously) the autocratic, democratic, and laissez faire leadership style variables had a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of Fcount (361.619) greater than Ftable (2.38) or Fsig (0.000) < α (0.05). Autocratic leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of tcount (3.818) greater than ttable (2.72) or tsig (0.000) less than α (0.05). Democratic leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the tcount value (6.486) is greater than the ttable (2.72) or tsig (0.000) is smaller than α (0.05). The laissez faire leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of tcount (3.332) greater than ttable (2.72) or tsig (0.001) smaller than α (0.05). Democratic leadership style has the most dominant influence compared to other independent variables. This is evidenced by the amount of Partial R for the democratic leadership style variable has the greatest value compared to other …
subject: Articles
  topic: section
subject: Autocratic
  topic: keywords
subject: Democratic
  topic: keywords
subject: Laissez Faire Leadership Styles
  topic: keywords
subject: Performance
  topic: keywords
creator: Lona Chinsia Alfattama
creator: Andiko Sri Kuncoro
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-16
publication date: 2023-06-16
starting page: 1
ending page: 14
doi: 10.36563/bemj.v2i1.731

PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT. POS INDONESIA (PERSERO) CABANG NGANJUK
type: item
description: Abstract This study discusses the effect of work motivation (X1) and organizational commitment (X2) on employee performance (Y) at PT. Pos Indonesia (Persero), Nganjuk Branch. The sampling technique in the study used non probability sampling techniques or saturated samples. So the number of samples used in this study are all employees at PT. Pos Indonesia (Persero), Nganjuk Branch as many as 43 people. The independent variables of this research are work motivation and organizational commitment to employee performance as the dependent variable. Based on what has been done, it shows that the Work Motivation variable has a significant effect on employee performance partially with a sig. t 0,004 <0,05 and the organizational commitment variable has a significant effect on employee performance partially with a sig. t 0,046 <0,05. For the F test, work motivation and organizational commitment variables have a significant effect on employee performance simultaneously with a significance value 0.000 <0,05.
subject: Articles
  topic: section
subject: work motivation
  topic: keywords
subject: organizational commitment
  topic: keywords
subject: employee performance
  topic: keywords
creator: Aprilia Dian Evasari
creator: Budi Prasetyo
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-21
publication date: 2023-06-21
starting page: 15
ending page: 20
doi: 10.36563/bemj.v2i1.773

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TULUNGAGUNG
type: item
description: It is common knowledge that education is linked to unemployment, particularly among educated workers, despite expectations that good education can provide human resources of high quality. Entrepreneurship education is one of the factors that has a substantial impact on students' entrepreneurial interest, according to Lestari and Wijaya (2012). In order to determine how much the factors that influence entrepreneurial interest in students at the Faculty of Economics at Tulungagung University influence that interest, the author will conduct this research using quantitative research methods. The population of this study consists of 74 students from the Tulungagung University's Faculty of Economics, including 40 males and 34 women. According to the author's research findings, income expectations, family environment, and entrepreneurship education do not interact. Students at Tulungagung University's Faculty of Economics have an increased interest in entrepreneurship as a result of receiving entrepreneurial education. The family environment has a favorable impact on the entrepreneurial interest of students at Tulungagung University's Faculty of Economics. Income expectations have no favorable impact on Tulungagung University's Faculty of Economics students' motivation in starting their own business. Keywords: entrepreneurship, entrepreneurship education, income expectation
subject: Articles
  topic: section
subject: entrepreneurship
  topic: keywords
subject: entrepreneurship education
  topic: keywords
subject: income expectation
  topic: keywords
creator: Eko Santoso
creator: Latifatul Isro'iyah
creator: Andrean Kresna Wahyudiantoro
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-28
publication date: 2023-06-28
starting page: 21
ending page: 26
doi: 10.36563/bemj.v2i1.787

ANALISIS PENGARUH KOMPENSASI, GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN UD. SURYA MANALAGI KEDIRI
type: item
description: The research that the researchers took was related to compensation, leadership style, and motivation for performance at UD. Surya Manalagi Kediri. This study aims to know and explain about compensation, motivational leadership style for employee performance at UD. Surya Manalagi Kediri. Descriptive Quantitative is a method that researchers use. Employees at UD. Surya Manalagi Kediri as the object that the researchers took. The data processing that researchers use includes validity tests, reliability tests, classical assumption tests, hypothesis tests through t tests, multiple linear regression analysis, and coefficients of determination. The results obtained are a positive and relevant influence on compensation on employee performance which is shown by a sig value of 0.045<0.05, leadership style has a positive influence on teacher performance shown a sig value of 0.00 < 0.05, motivation has a significant positive effect on UD employee performance. Surya Manalagi Kediri is indicated with a sig value of 0.001<0.05. Keywords: compensation, leadership style, motivation, employee performance
subject: Articles
  topic: section
subject: compensation
  topic: keywords
subject: leadership style
  topic: keywords
subject: motivation
  topic: keywords
subject: employee performance
  topic: keywords
creator: Heru Sutapa
creator: Slamet Riadi
creator: Bondan Subagyo
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-28
publication date: 2023-06-28
starting page: 27
ending page: 35
doi: 10.36563/bemj.v2i1.788

PENGARUH KECERDASAN EMOSIONAL DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada SMP Negeri 2 Sumbergempol Kabupaten Tulungagung)
type: item
description: This study aims to determine the Effect of Emotional Intelligence and Organizational Culture on Teacher Performance Through Job Satisfaction as Intervening Variables at SMP Negeri 2 Sumbergempol, Tulungagung Regency. To manage HR efficiently and effectively, organizations must pay attention to each individual through human resource management. The organization ensures the effective and efficient use of human talent to achieve organizational goals. This research is an explanatory research. This research was conducted at SMP Negeri 2 Sumbergempol, Tulungagung Regency. The population in this study were teachers and staff at SMP Negeri 2 Sumbergempol Tulungagung. The sampling method used is purposive sampling. The results showed that emotional intelligence had a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture has a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Emotional intelligence on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Keywords: teacher performance, emotional intelligence and organizational culture, job satisfaction
subject: Articles
  topic: section
subject: teacher performance
  topic: keywords
subject: emotional intelligence and organizational culture
  topic: keywords
subject: job satisfaction
  topic: keywords
creator: Sawal Sartono
creator: Gautama Sastra Waskita
creator: Dyan Arintowati
creator: Retnaningsih
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-28
publication date: 2023-06-28
starting page: 36
ending page: 45
doi: 10.36563/bemj.v2i1.790

PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA)
type: item
description: This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study were some students who shopped at the IT Mart supermarket at Tulungagung University, the number was 100 students and the sampling technique used was purposive sampling technique. Data obtained through primary data by distributing questionnaires. Analysis was performed using multilevel regression analysis. The results showed that the perceived service quality variable had an effect on repurchase intentions. Perceived service quality variable and satisfaction variable together influence repurchase intention. The perceived service quality variable influences repurchase intention through satisfaction as a moderating variable for IT Mart supermarkets at Tulungagung University. The implications for IT Mart supermarket managers at Tulungagung University can develop marketing strategies to improve the quality of service to their consumers.
subject: Articles
  topic: section
subject: Perceived Service Quality
  topic: keywords
subject: Consumer Satisfaction
  topic: keywords
subject: Repurchase Intention
  topic: keywords
creator: Mokhamad Eldon
creator: Desi Rahmawati
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-06-28
publication date: 2023-06-28
starting page: 46
ending page: 54
doi: 10.36563/bemj.v2i1.789

KEUNGGULAN BERSAING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN SAN SAN BAKERY NGADILUWIH
type: item
description: This study aims to see the effect of competitive advantage and product innovation on increased sales at San San Bakery Ngadiluwih. This research is a descriptive study with a quantitative approach. The sampling technique in this study used the Accidental sampling technique. The samples in this study were 99 respondents who purchased bread at San San Bakery Ngadiluwih. Data obtained through questionnaires or questionnaires, observation, and interviews. The method of analysis used in this study is multiple linear regression. From the results of the analysis that has been done, the results of the study show that competitive advantage has a partially significant effect on increased sales, product innovation has a partially significant effect on increased sales. Competitive advantage and product innovation simultaneously have a significant effect on increased sales.
subject: Articles
  topic: section
subject: Competitive Advantage
  topic: keywords
subject: Product Innovation
  topic: keywords
subject: Sales Increase
  topic: keywords
creator: Aprilia Dian Evasari
creator: Bondan Subagyo
creator: Desi Rahmawati
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 85
ending page: 93
doi: 10.36563/bemj.v2i2.857

PENGARUH MODAL USAHA, LOKASI, DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG SAYUR
type: item
description: The market plays an important role in economic activity and economic development of a country, capital is one of the important factors in a production, a strategic location greatly influences income. the merchandise. This is due to the high level of competition among fellow traders. The aim of the study was to determine the effect of capital, location, and working hours on the income of vegetable traders at the Campurdarat People's Market, Tulungagung Regency, both simultaneously and partially, and to determine the effect of the independent variable that has the most dominant effect on the dependent variable. The research method used is quantitative research in the form of causal (influence), namely a relationship that influences two or more variables, and conducts field research (field research). The research design used is a case study design. The results showed that the multiple correlation coefficient was 0.878, meaning that between the modal variables, and l, the location of working hours and the traders' income variables showed a very strong relationship. The results of the t test show that partially the independent variable that has the greatest influence is location, with the acquisition of an Unstandardized Coefficients value of 0.779, a tcount value of 5.546, and a significance value of 0.000. The results of the F test value of Fcount = 34.704 and sig. 0.000 while Ftable = 2.92 so that the value of Fcount is greater than Ftable or less than the probability value of 0.05 (0.000 <0.05), then H0 is rejected and Ha is accepted. So, from the results of multiple regression analysis and F test it can be seen that capital (X1), location (X2), working hours (X3) have a simultaneous and significant effect on trader income (Y). Business capital has a negative but significant effect on merchant income. In the working hours variable, the significance value is 0.099 greater than 0.05, this indicates that working hours have no significant effect on merchant income.
subject: Articles
  topic: section
subject: Capital
  topic: keywords
subject: Location
  topic: keywords
subject: Working Hours
  topic: keywords
subject: Trader's Income
  topic: keywords
creator: Aprianis Eka Pratiwi
creator: Yuana Mei Nanda Sari
creator: Sulastri Rini Rindrayani
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 94
ending page: 102
doi: 10.36563/bemj.v2i2.905

PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING
type: item
description: This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
subject: Articles
  topic: section
subject: Communication
  topic: keywords
subject: Motivation
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Performance
  topic: keywords
subject: Scaffolding
  topic: keywords
creator: Sawal Sartono
creator: Latifatul Isroiyah
creator: Mokhamad Eldon
creator: Yohanna Adys Setyorini
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 55
ending page: 67
doi: 10.36563/bemj.v2i2.856

ANALISIS PENILAIAN SAHAM DENGAN METODE PRICE BOOK VALUE (PBV) GUNA KEPUTUSAN INVESTASI
type: item
description: The research objective to know the value and position of stocks with the Price Book Value method as an investment decision by investors. The type of research used is quantitative descriptive with the object is a company in the High Dividend Index 20 in 2022 with a sample selection using a purposive sampling method. This research uses data analysis techniques in the form of the Price Book Value method. The results of the study show that there are eight stocks on the High Dividend Index 20 that are undervalued so the investment decision that can be taken is to buy these stock, the other three stocks are in a fairvalue condition so the recommended investment decision is to hold or wait and the other eight stocks are in overvalued condition so that the recommended investment decision is not to buy the stock.
subject: Articles
  topic: section
subject: Stocks
  topic: keywords
subject: Investment
  topic: keywords
subject: PBV
  topic: keywords
subject: IDXHIDIV20
  topic: keywords
creator: Sri Sutrismi
creator: Eni Minarni
creator: Krisan Sisdiyantoro
creator: Defilatifah
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 68
ending page: 74
doi: 10.36563/bemj.v2i2.860

PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN MAS KOKI PADA KONSUMEN
type: item
description: Indonesia's natural conditions are in essence very supportive for cultivation, many goldfish are kept as freshwater ornamental fish which have attractive economic value, the increase in the marketing of ornamental fish commodities is none other than because many are fond of the business of raising aquarium ornamental fish to decorate the house through the types, size, color, body shape and ornamental fish are used to add to the beauty of the environment. Unfortunately, goldfish farming is still limited. The research was conducted in Sumberdadi Village in May 2023. Associative quantitative research design. The research population for goldfish consumers in Sumberdadi Village is 60 people. The independent variables are price, promotion and product quality, the dependent variable is the purchase decision. The research instrument is a questionnaire. Data were analyzed by multiple linear regression test.
subject: Articles
  topic: section
subject: Price
  topic: keywords
subject: Promotion
  topic: keywords
subject: Product Quality
  topic: keywords
subject: Purchase Decision
  topic: keywords
creator: Nurani
creator: Gesti Ernestivita
creator: Ika Nur Aini
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 75
ending page: 84
doi: 10.36563/bemj.v2i2.901

ANALISIS PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI KEPRIBADIAN, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA
type: item
description: Competition in the digital era makes students compete to create jobs in order to reduce unemployment. By paying attention to several factors in the surrounding environment. Examining students of the Faculty of Economics who majored in Management. The purpose of this study is to find out about the factors that influence entrepreneurial interest in students of the Faculty of Economics, Tulungagung University. This study uses Quantitative research methods. The population in this study were students of the Faculty of Economics, Tulungagung University, Class of 2020. The sampling technique used was Purposive Random Sampling with a sample of 76 students. The data collection technique was carried out by distributing questionnaires, and data processing using the SPSS 26.0 program application. The variables of this study are entrepreneurial knowledge, motivation, personality and family environment on entrepreneurial interest with Multiple Linear Regression analysis techniques.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Environment
  topic: keywords
subject: Motivation
  topic: keywords
subject: Knowledge
  topic: keywords
subject: Personality
  topic: keywords
creator: Asep Setiawan
creator: Ady Kusuma Nurcholis
creator: Sulastri Rini Rindrayani
rights: Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2023-12-20
publication date: 2023-12-20
starting page: 103
ending page: 111
doi: 10.36563/bemj.v2i2.902

MARKETING STRATEGY ANALYSIS IN IMPROVING COMPETITIVENESS IN O CAMERA STORE
type: item
description: Salah satu perusahaan yang bergerak dalam bidang elektronik khususnya kamera di Tulungagung adalah Toko O Camera Tulungagung. Kondisi persaingan yang ketat merupakan masalah yang dihadapi oleh Toko O Camera Tulungagung. Oleh karena itu Toko O Camera Tulungagung harus mempunyai strategi pemasaran tepat sesuai dengan kondisi perusahaan. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan Toko O Camera Tulungagung untuk meningkatkan daya saing dan untuk mengetahui kendala yang dihadapi. Penelitian ini menggunakan metode wawancara. Jenis penlelitian ini adalah deskriptif kualitatifdan subjek yang diambil sebagai sumber data dalam penelitian ini adalah pemilik Toko O Camera Tulungagung. Data yang digunakan adalah data primer dan sekunder dengan Teknik analisis data menggunakan analisis SWOT. Hasil penelitian ini menunjukkan bahwa Berdasarkan tabel IFAS dan EFAS dengan skor IFAS = 1,05 dan EFAS=0,42 jika dituangkan dalam diagram analisis SWOT maka posisi Toko O Camera Tulungagung Terdapat dikuadran pertama (I), dimana Toko O Camera Tulungagung berada pada posisi yang kuat dan berpeluang sehingga dapat terus meningkatkan kemajuan dalam bersaing.
subject: Articles
  topic: section
subject: Strategi Pemasaran
  topic: keywords
subject: Daya Saing
  topic: keywords
subject: Analisis SWOT
  topic: keywords
creator: Bondan Subagyo
creator: Aaisy Intan Nabiilah
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 36
ending page: 44
doi: 10.36563/bemj.v3i1.1109

ANALYSIS OF THE INFLUENCE OF HUMAN RESOURCES SKILLS, EXPERIENCE, AND ABILITIES ON UMKM PERFORMANCE
type: item
description: Micro, Small Medium Enterprises (MSMEs) have contributed and played a real strategic role in economic growth. The performance of Micro, Small, and Medium Enterprises (MSMEs) in the regional and national economy is very important. MSMEs are very important to promote inclusive economic development and poverty reduction. Therefore this study aims to 1) determine the effect of skills on the performance of MSMEs; 2) knowing the effect of experience on the performance of SMEs; 3) Knowing the influence of human resources on the performance of SMEs; 4) Knowing the effect of the skills, experience, and abilities of Human Resources simultaneously on the performance of SMEs. The approach in this study used a quantitative approach to the type of research with multiple linear regression analysis. This study used a questionnaire data collection technique (questionnaire). The type of data used in this research is primary data. Based on the results of research conducted at the PLUT-KUMKM office, Ngantru District, Tulungagung Regency, it can be concluded that skills do not have a significant effect on MSME performance, experience has a significant andpositive influence on MSME performance, the ability has a significant and positiveinfluence on MSME performance. Simultaneously all skills, experience and abilityvariables have a significant effect on the performance of SMEs.
subject: Articles
  topic: section
subject: MSMEs
  topic: keywords
subject: Skills
  topic: keywords
subject: Experience
  topic: keywords
subject: Ability
  topic: keywords
creator: Desi Rahmawati
creator: Yulia Aroningtias
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 1
ending page: 8
doi: 10.36563/bemj.v3i1.1119

THE EFFECT OF SERVICE QUALITY, REPUTATION, AND WORD OF MOUTH ON INTEREST IN USING WIFI SERVICES
type: item
description: This study aims to determine the effect of Service Quality (X1), Reputation (X2), Word Of Mouth (X3), on Intention to Use (Y) wifi services at BUMDes Maju Makmur Ngrance Tulungagung partially and simultaneously. This research uses a quantitative method with an explanatory type. The population in this study was obtained from the number of customers with a simple random sampling technique using the solvency formula for 50 respondents. Data collection using observation techniques, documentation, interviews, questionnaires. The results of this study indicate that there is a simultaneous influence on Service Quality (X1), Reputation (X2), and Word of Mouth (X3), on Interest in Use (Y). Through the results of the t-test Quality of Service (X1), Reputation (X2), Word of Mouth (X3) has no partial effect on the Interest in Use variable (Y).
subject: Articles
  topic: section
subject: Quality of Service
  topic: keywords
subject: Reputation
  topic: keywords
subject: Word Of Mouth
  topic: keywords
subject: Interest in Use
  topic: keywords
creator: Krisan Sisdiyantoro
creator: Latifatul Isro'iyah
creator: Billy Prasetya Dwi Nugroho
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 9
ending page: 18
doi: 10.36563/bemj.v3i1.1120

THE APPLICATION OF DIGITAL MARKETING AS A PRODUCT MARKETING STRATEGY UD. BINTANG ANTIK SEJAHTERA
type: item
description: Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.
subject: Articles
  topic: section
subject: Strategy
  topic: keywords
subject: Marketing
  topic: keywords
subject: Digital Marketing
  topic: keywords
subject: SWOT
  topic: keywords
creator: Nurani
creator: Mokhamad Eldon
creator: Eka Titis Rahmawati
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 19
ending page: 27
doi: 10.36563/bemj.v3i1.1121

THE EFFECT OF JOB SATISFACTION AND SCHOOL ORGANIZATIONAL CULTURE ON TEACHER WORK ENCOURAGEMENT AT STATE VOCATIONAL HIGH SCHOOL 3 BOYOLANGU TULUNGAGUNG
type: item
description: Morale is the desire to do work more actively, so that the work will be expected to be better. Teacher morale is influenced by several factors, including job satisfaction and school culture. This study aims to determine and examine between theory and reality, that job satisfaction and a good school organisational culture have a positive effect on morale. The objects in this study are Job Satisfaction, School Organisation Culture and Teacher Morale at SMK Negeri 3 Boyolangu. The research location is at SMK Negeri 3 Boyolangu Tulungagung which is located at Jl. Ki Mangun Sarkoro, Beji Village, Boyolangu District, Tulungagung Regency. In this study the method used is quantitative method. Data collection techniques in the study include: interviews, documentation, observation and questionnaires. The data analysis technique uses descriptive percentage analysis and multiple linear regression analysis. The independent variables in this study are job satisfaction (X1) and school organisational culture (X2) while the dependent variable is teacher morale (Y). The results of the study concluded: (1) Teachers' job satisfaction is in high criteria, as well as school organisational culture in good criteria, and teacher morale in high criteria. (2) There is an effect of job satisfaction on teacher morale by 26.52%. (3) There is an effect of school organisational culture on teacher morale by 8.06%. (4) There is an effect of job satisfaction and school organisational culture together on teacher morale with a contribution of 41.6% and the remaining 58.4% is influenced by other factors not examined in this study.
subject: Articles
  topic: section
subject: Job Satisfaction
  topic: keywords
subject: School Organisation Culture
  topic: keywords
subject: Morale
  topic: keywords
creator: Sawal Sartono
creator: Ina Amalia
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-06-30
publication date: 2024-06-30
starting page: 28
ending page: 35
doi: 10.36563/bemj.v3i1.1122

THE EFFECT OF REWARD SYSTEM AND WORK DISCIPLINE ON SALES PERFORMANCE OF PT. KARYA AGUNG MOTOR
type: item
description: This research is motivated by the provision of a reward system and work discipline in sales. The reward system is very influential to motivate sales people to keep working hard. And discipline is also needed for the progress of the company. This research is quantitative research in which the data obtained through the process of distributing questionnaires and interviews. The results obtained from this study are that rewards have a significant effect on sales performance, work discipline has a significant effect on sales performance. The reward system and work discipline are the foundation and initial capital to work with in each individual as well as a trigger in increasing the productivity of sales people. To increase sales productivity, superiors provide rewards in the form of money/goods to sales people who succeed in achieving work targets and also impose sanctions on sales who violate disciplinary rules.
subject: Articles
  topic: section
subject: Reward System
  topic: keywords
subject: Work Discipline
  topic: keywords
subject: Sales Performance
  topic: keywords
creator: Lona Chinsia Alfattama
creator: Risma Ayu Novitasari
rights: Copyright (c) 2024 BEMJ : Business, Entrepreneurship, and Management Journal
date: 2024-07-01
publication date: 2024-07-01
starting page: 45
ending page: 50
doi: 10.36563/bemj.v3i1.1006