BEMJ: Business, Entrepreneurship, and Management Journal
BEMJ (Business, Entrepreneurship, and Management Journal) is a collection of journals, articles, ideas, concepts, theories, and research results from various fields related to management. BEMJ welcomes papers with the above aims and scopes. This academic journal is published by the Universitas Tulungagung. It is published biannually in June and December.
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THEMATIC ANALYSIS OF SHARIA STOCK PORTFOLIO DIVERSIFICATION AND FINANCIAL RATIOS: A CONCEPTUAL STUDY BASED ON THE INDONESIAN SHARIA STOCK INDEX (ISSI)
Indonesia’s sharia capital market, represented by the Indonesian Sharia Stock Index (ISSI), has shown rapid growth; however, sharia stock portfolio diversification practices and the use of financial ratios for profit optimization have not yet been applied systematically by investors. This study aims to thematically analyze various sharia stock portfolio diversification strategies and to explain the role of financial ratios in shaping an optimal portfolio based on issuers included in the ISSI. The method employed is a qualitative approach with a conceptual study design, using content analysis and thematic coding of secondary data sources, including journal articles, Islamic investment management books, Financial Services Authority (OJK) regulations, DSN MUI fatwas relevant to the sharia capital market, and official reports and documents related to the ISSI. The analysis identifies several main themes: diversification strategies based on sector and market capitalization, cross-instrument diversification within sharia assets, and strengthened risk management through stock selection grounded in profitability, leverage, liquidity, and valuation ratios. These findings indicate that integrating portfolio diversification strategies with the appropriate use of financial ratios has the potential to enhance returns on sharia stock portfolios while keeping risk within acceptable limits, thereby offering a conceptual contribution to the development of ISSI based sharia investment strategies.
Portfolio diversification; sharia stocks; financial ratios; profit optimization; Indonesian Sharia Stock Index (ISSI).
Copyright (c) 2025 Samsul Huda, Mohammad Anis Sumadi, Ashlihah, Binti Nur Asiyah, Muhammad Aswad https://creativecommons.org/licenses/by-sa/4.0
INTEGRATION OF LOCAL WISDOM AND DIGITAL INNOVATIONAS A STRATEGY FOR STRENGTHENING BUSINESS RESILIENCEOF CREATIVE MSMES IN INDONESIA
The resilience of creative micro, small, and medium enterprises (MSMEs) has become a critical issue amid accelerating digital transformation and increasing socio-economic uncertainty. This study aims to systematically map the conceptual landscape of integrating local wisdom and digital innovation as a strategy for strengthening business resilience of creative MSMEs in Indonesia, identify research gaps in the last five years, and explore future research opportunities. A Systematic Literature Review (SLR) approach was employed using content analysis of scholarly article abstracts. The findings reveal that existing literature predominantly adopts conceptual and case-based approaches focusing on cultural digitalization, community-based innovation, and adaptive resilience strategies. However, empirical generalization, longitudinal resilience measurement, and integrative theoretical frameworks remain limited. Analysis of TF-IDF trends shows a significant increase in research attention to topics related to marketing innovation and local wisdom in the digital context since 2019, peaking in 2024-2025. This reflects a paradigm shift where local wisdom is no longer seen as contradictory to modernity but as a crucial contextual foundation for digital innovation. Nevertheless, research focus remains fragmented across specific sectors such as tourism and creative agriculture without comprehensive conceptual synthesis. This study contributes by providing a structured conceptual map, identifying key research gaps, and proposing future research directions including the development of more integrative theoretical frameworks and diverse methodological approaches such as longitudinal studies and mixed methods. The findings also offer practical implications for policymakers and practitioners in designing targeted support programs for creative MSMEs.
Copyright (c) 2025 Zulfikar Victory, Jesica Oktavia, Adeliya Djunaidi, Fauziah Mutiara Thalib https://creativecommons.org/licenses/by-sa/4.0
FINANCIAL SUSTAINABILITY OF CREATIVE ECONOMY MSMEs IN THE CULINARY SUBSECTOR: A SYSTEMATIC LITERATURE REVIEW
Abstract This study examines the development of research on the financial sustainability of creative economy micro, small, and medium enterprises (MSMEs), with a focus on the culinary subsector. A Systematic Literature Review (SLR) was conducted using a structured procedure guided by the PRISMA framework to synthesize relevant academic publications. The findings indicate that MSMEs dominate the research focus, particularly in relation to economic resilience and post-crisis recovery. However, studies addressing financial sustainability, financial management practices, and culinary-specific contexts remain limited. The literature is also dominated by quantitative approaches, highlighting the need for more integrative and context-sensitive research to strengthen the long-term financial sustainability of culinary MSMEs.
Copyright (c) 2025 Ferry aprianto, Andrian Saputra, Riyaldi Januar, Muhammad Raisfron, Rama Eka Febrian https://creativecommons.org/licenses/by-sa/4.0
THE ROLE OF MARKETING STRATEGIES IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE CULINARY SUB-SECTOR: A SYSTEMATIC LITERATURE REVIEW
This study aims to systematically map research on MSME-based culinary businesses with a focus on marketing and innovation through a Systematic Literature Review approach. The findings indicate that digital marketing and product innovation are dominant themes that significantly contribute to competitiveness, business performance, and sustainability in the culinary sector. This study produces an integrated conceptual map linking culinary business, marketing, innovation, and small enterprises. The results are expected to serve as both theoretical and practical references for the development of adaptive and sustainable culinary MSME strategies in response to market and technological dynamics.
Copyright (c) 2025 Nurul Muthma Inna, Putri Ayu Fitriyani, Tria Wulansari, Muh Ilyas Khalid Alfadly https://creativecommons.org/licenses/by-sa/4.0
CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS
Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Copyright (c) 2025 Gautama Sastra Waskita, Sawal Sartono, Desi Rachmawati https://creativecommons.org/licenses/by-sa/4.0
STRATEGI PENGEMBANGAN USAHA JAMU DALAM MEMPERTAHANKAN EKSISTENSI JAMU TRADISIONAL MBAH GEDONG DI REJOTANGAN TULUNGAGUNG
Abstract This research is motivated by the increasingly fierce competition in the business world, requiring business runners to develop a traditional herbal medicine business. By designing an appropriate strategy, it is important for the survival of a business to maintain its existence. The aims of this research are: (1) to find out and analyze how the development strategy in the marketing aspect of Mbah Gedong's traditional herbal medicine business (2) to find out things that can affect the development strategy of Mbah Gedong's traditional herbal medicine business through SWOT analysis. This research is a qualitative descriptive. Data collection techniques used are interviews, observation, literature review, and documentation. Then the data analysis technique used SWOT analysis to find alternative strategies used by Mbah Gedong's herbal medicine business. The results of the research conducted indicate that the strategy used by Mbah Gedong's herbal medicine business is to use the marketing mix. Based on the SWOT analysis, the business position is in quadrant I. The strategy that needs to be implemented is a growth oriented strategy with strengths and the availability of profitable opportunities. Abstrak Penelitian ini dilatarbelakangi oleh persaingan dunia bisnis yang semakin ketat, menuntut pelaku usaha untuk mengembangkan usaha produksi peracikan jamu tradisional. Dengan perancangan strategi yang sesuai penting untuk keberlangsungan hidup suatu usaha dalam mempertahankan eksistensinya. Tujuan penelitian ini adalah: (1) untuk mengetahui dan menganalisis bagaimana strategi pengembangan pada aspek pemasaran usaha jamu tradisional Mbah Gedong (2) untuk mengetahui hal – hal yang dapat mempengaruhi strategi pengembangan pada usaha jamu tradisional Mbah Gedong melalui analisis SWOT. Penelitian ini merupakan deskriptif kualitatif. Teknik pengumpulan data yang digunakan yaitu wawancara, observasi, kajian pustaka, dan dokumentasi. Kemudian teknik analisis data menggunakan analisis SWOT untuk mencari alternative strategy yang digunakan usaha jamu Mbah Gedong. Hasil Penelitian yang dilakukan menunjukkan bahwa strategi yang dilakukan usaha jamu Mbah Gedong dengan menggunakan bauran pemasaran. Berdasarkan analisis SWOT posisi usaha pada kuadran I. Strategi yang perlu diterapkan yaitu growth oriented strategy dengan memiliki kekuatan dan tersedianya peluang yang dapat menguntungkan.
PENGARUH KELENGKAPAN SPAREPART DAN KELENGKAPAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PELANGGAN DI AHASS HARI MOTOR 2 TULUNGAGUNG
Abstract The primary issue raised in this thesis is the relationship between customer satisfaction at Ahass Hari Motor 2 Tulungagung and the completeness of the organizational structure and spare parts inventories. This study employs quantitative research techniques, meaning that it involves numerical data that is statistically examined. This study used a minimum of 97 population samples, according to the Cochran formula. The analysis's findings indicate that the organizational structure's and the spare parts' variable completeness have a strong simultaneous and partial impact on customer satisfaction. At Ahass Hari Motor 2 Tulungagung, there is a very strong correlation or relationship between the completeness of the organizational structure and the completeness of the spare parts inventory. Abstrak Pokok permasalahan yang dibahas dalam skripsi ini yaitu bagaimana pengaruh kelengkapan sparepart dan kelengkapan struktur organisasi terhadap kepuasan pelanggan di Ahass Hari Motor 2 Tulungagung. Penelitian ini menggunakan metode penelitian kuantitatif yaitu penelitiannya menggunakan data yang bersifat angka-angka dianalisis melalaui statistik. Jumlah sampel dalam penelitian ini menggunakan rumus Cochran minimal 97 orang dari populasi. Hasil analisis menunjukkan bahwa variabel kelengkapan sparepart dan kelengkapan struktur organisasi berpengaruh signifikan secara simultan dan parsial terhadap kepuasan pelanggan. Korelasi atau hubungan antara kelengkapan sparepart dan kelengkapan struktur organisasi dengan kepuasan pelanggan pada Ahass Hari Motor 2 Tulungagung sangat kuat.
PENGARUH MODAL, TENAGA KERJA, DAN BAHAN BAKU TERHADAP HASIL PRODUKSI INDUSTRI KONVEKSI SMB TULUNGAGUNG
The issue that will be covered in this study is how the output of the Tulungagung SMB convection industry is impacted by labor, capital, and raw materials. 50 workers served as the study's sample population. Utilizing quantitative research techniques, this investigation. This study uses multiple linear regression data analysis techniques along with questionnaires and interviews as data gathering techniques. It is categorized as survey method research. The findings of this research suggest that: (1) The production of the SMB convection industry in Tulungagung is positively influenced by the capital variable; (2) The production of the SMB convection industry in Tulungagung is positively influenced by labor; (3) The production of the SMB convection industry in Tulungagung positively influenced by raw material variables; and (4) The production of the SMB convection industry is significantly influenced by the variables of capital, labor, and raw materials. Abstrak Permasalahan yang akan dibahas pada penelitian ini yaitu tentang bagaimana pengaruh modal, tenaga kerja, dan bahan baku terhadap hasil produksi industri konveksi SMB Tulungagung. Jumlah sampel yang digunakan dalam penelitian ini yaitu sebanyak 50 tenaga kerja. Penelitian ini menggunakan metode penelitian kuantitatif. Penelitian ini termasuk kedalam penelitian dengan metode survei dengan menggunakan teknik analisis data regresi linier berganda serta menggunakan teknik pengumpulan data berupa kuisioner (angket) dan wawancara. Hasil dari penelitian ini menunjukkan bahwa : (1) Terdapat pengaruh positif variabel modal terhadap hasil produksi industri konveksi SMB di Tulungagung; (2) Terdapat pengaruh positif tenaga kerja terhadap hasil produksi industri konveksi SMB di Tulungagung; (3) Terdapat pengaruh positif variabel bahan baku terhadap hasil produksi industri konveksi SMB di Tulungagung; (4) Terdapat pengaruh secara signifikan variabel modal, tenaga kerja, dan bahan baku terhadap hasil produksi industri konveksi SMB di Tulungagung.
OPTIMALISASI LOYALITAS, SEMANGAT, DAN DISIPLIN KERJA DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KARYAWAN
Abstract Employee productivity in managing an organization and institution is the driving force behind this study. This study is a descriptive qualitative study that uses data reduction analysis techniques, data presentation, and data verification to show how the object limitations of loyalty, excitement, and work discipline were determined through the process of interviews, observation, and documentation. Using fingerprint attendance, implementing the work culture of the Indonesian National Narcotics Agency, providing activities that increase cohesion, spiritual and mental development of employees, and enforcing disciplinary measures are some of the steps taken to increase productivity of the National Narcotics Agency employees in Tulungagung Regency. Abstrak Penelitian ini dilatarbelakangi oleh produktivitas karyawan dalam mengelola suatu organisasi dan lembaga. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif, dimana data yang diperoleh melalui proses wawancara, observasi dan dokumentasi yang mengenai batasan objek loyalitas, semangat, disiplin kerja dengan teknik analisis reduksi data, penyajian data dan verifikasi data. Upaya yang dilakukan untuk meningkatkan produktivitas karyawan badan narkotika nasional kabupaten tulungagung adalah menggunakan absensi fingerprint, menerapkan budaya kerja BNN RI, menyajikan kegiatan yang menambah kebersamaan, pembinaan rohani dan mental karyawan, memberikan sanksi terhadap karyawan yang melanggar aturan kedisiplinan.
PENGARUH SERVICESCAPE, BRAND IMAGE, DAN WORD OF MOUTH TERHADAP KEPUASAN KONSUMEN
Abstract The purpose of this study is to partially examine how customer satisfaction at Kosim coffee shops is affected by servicescape, brand image, and word of mouth.By employing research methods to collect data, this study takes a causal approach.The random sampling method is used in this study.This study's sample consisted of 74 Kosim Cafe customers. A validated and reliable questionnaire serves as the instrument for data collection.Multiple linear regression was used to test the hypothesis using data analysis.The findings demonstrated that Servicescape, brand image, and word of mouth all had an impact on customer satisfaction. Additionally, the findings indicated that word of mouth had an impact on customer satisfaction. Abstrak Penelitian ini bertujuan untuk secara simultan menganalisis secara parsial pengaruh servicescape, brand image dan word of mouth terhadap kepuasan konsumen kedai kopi Kosim. Penelitian ini menggunakan pendekatan kausal dengan mengumpulkan data melalui metode penelitian. Penelitian ini menggunakan metode random sampling atau pengambilan sampel secara acak. Sampel penelitian ini terdiri dari 74 konsumen Kosim Cafe. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa Servicescape berpengaruh terhadap kepuasan pelanggan, citra merek berpengaruh terhadap kepuasan pelanggan, word of mouth berpengaruh terhadap kepuasan pelanggan, Servicescape, citra merek dan word of mouth berpengaruh terhadap kepuasan pelanggan.
ANALISIS RASIO KEUANGAN DENGAN ANALISIS ECONOMIC VALUE ADDED (EVA) UNTUK SARANA ALAT UKUR KINERJA KEUANGAN
Abstract Using economic value added (EVA) analysis, the purpose of this study is to evaluate PT. Sido Muncul Tbk's financial performance from 2016 to 2021 using financial metrics.The annual financial statements for 2016 to 2021, which include balance sheet items and income statements, are the subject of this study, which is PT. Sido Muncul Tbk.Documentation is the method used in this study to collect data.The survey's liquidity index, which includes CR and QR, activity index, which includes ITO and TATO, leverage ratio, solvency index, gross margin, NPM, ROI, and profitability measures, which includes ROE, show a variety of results.but is overall good and in an uptrend. Abstrak Penelitian ini bertujuan untuk mengukur kinerja keuangan ditinjau dari metrik keuangan dengan menggunakan analisis economic value added (EVA) pada PT. Sido Muncul Tbk periode 2016-2021. Subyek penelitian ini adalah PT. Sido Muncul Tbk dan subjek penelitian adalah laporan keuangan tahunan untuk tahun 2016 sampai dengan tahun 2021 yang meliputi pos-pos neraca dan laporan laba rugi. Metode pengumpulan data yang digunakan dalam penelitian ini adalah dokumentasi. Berdasarkan hasil survei, indeks likuiditas yang terdiri dari CR dan QR, indeks aktivitas yang terdiri dari ITO dan TATO, rasio leverage dan indeks solvabilitas yang terdiri dari rasio leverage, margin kotor, NPM, ROI, Ukuran profitabilitas, yang terdiri dari ROE, menunjukkan hasil yang beragam. , tetapi berada dalam tren naik dan secara keseluruhan bagus.
ANALISIS PROFITABILITAS DENGAN OPTIMALISASI MODAL KERJA DI PT BANK NEGARA INDONESIA (PERSERO) TBK
Kinerja perolehan profit sangat terkait dengan pengelolaan modal kerja yang optimal, seperti halnya yang terjadi di Bank BNI 46, tujuan penelitian adalah pengelolaan Modal Kerja yang diukur tingkat perputaran modal kerja, tingkat perputaran kas, tingkat perputaran piutang, dan tingkat perputaran persediaan untuk menilai Return On Investment (ROI) pada PT Bank Negara Indonesia (Persero) Tbk Periode 2017-2021. Laporan keuangan periode 2017-2021 Neraca dan laporan Laba Rugi sebagai obyek penelitian dengan teknik dokumentasi dari anual report perusahaan yang terpublikasikan. Metode analisis data adalah analisis rasio keuangan. Hasilnya, perputaran kas secara keseluruhan dapat dikatakan kurang baik, karena dibawah rata-rata industri 10 kali yaitu berturut turut lima tahun 3,37 kali; 2,75 kali ; 2,45 kali dan 1,83 kali ; 2 ,79 kali (2) Perputaran modal kerja kurang baik karena dibawah 6 kali yaitu lima tahun berturut turut :sebesar 0,47 kali ; 0,35 kalii , 0,34 kali, dan 0,38 kali,0,31 kali (3) perputaran piutang kurang baik karena dibawah standar rata-rata industri yaitu dibawah 7,2 kali.berturut turut lima tahun 0,21 kali ; 0,20 kali ; 0,20 kali ; 0,19kali, 0,20 kali Kinerja ROI perusahaan kurang baik karena berada di bawah standar rata-rata industri yaitu 5,08 kali.
Copyright (c) 2023 BEMJ : Business, Entrepreneurship, and Management Journal
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN
Quality encourages customers to establish a strong relationship with the company, while satisfaction is a fulfillment response from consumers which is determined by the customer's perception of product or service performance. This research aims to determine the effect of service quality variables on customer satisfaction both simultaneously and partially as well as the independent variables that have a dominant effect on the dependent variable. As research objects are variables X1 tangible, X2 responsiveness, X3 assurance, X4 empathy and X5 reliability and customer satisfaction. As a result, simultaneously there is a positive and significant influence of service quality variables on customer satisfaction, meaning that the better the service quality, the higher the customer. The t test shows that partially the tangible, responsiveness, assurance, empathy and reliability variables have a significant effect on customer satisfaction at PT. Tulungagung Property Management Railway.
Service Quality, and Customer Satisfaction.
ANALISIS LOYALITAS ATAS NILAI PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN PADA PERCETAKAN CV. KARTINI DI BLITAR
Penelitian ini bertujuan untuk mengetahui: (1) pengaruh nilai pelanggan terhadap kepuasan pelanggan percetakan CV. Kartini Blitar, (2) pengaruh nilai pelanggan terhadap loyalitas pelanggan percetakan CV. Kartini Blitar, (3) pengaruh kepuasan pelanggan terhadap loyalitas pelanggan percetakan CV. Kartini Blitar. Teknik pengambilan sampel yang digunakan adalah metode sensus dengan jumlah sampel sebanyak 37 orang. Teknik pengumpulan data menggunakan wawancara dan kuesioner yang telah diuji validitas dan reliabilitasnya. Hasil penelitian ini menunjukkan bahwa: (1) Nilai pelanggan berpengaruh positif terhadap kepuasan pelanggan. (2) Nilai pelanggan berpengaruh positif terhadap loyalitas pelanggan. (3) Kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan.
PENGARUH DIMENSI PELAYANAN PRIMA WIRANIAGA TERHADAP KEPUASAN PELANGGAN (Studi pada Elit Computer Tulungagung)
Wiraniaga sebagai pihak yang langsung berhubungan dengan pelanggan sangatlah vital dalam menjaga kualitas pelayanan perusahaan, oleh sebab itu Elit Computer Tulungagung berusaha membekali wiraniaganya dengan wawasan umum sampai khusus mengenai komputer, dan dengan daftar harga yang selalu ter-update agar mampu memberikan pelayanan kepada pelanggan secara optimal. Merupakan explanatory research dengan menghubungkan variabel-variabel pelayanan prima yang mempengaruhi kepuasan pada pelanggan. Penelitian ini mengambil sampel dari satu populasi dan menggunakan kuesioner sebagai alat pengumpulan data pokok. Hasilnya, 1) Variabel Kemampuan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap Kemampuan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 2) Variabel Sikap tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Hasil pengujian yang tidak konsisten dengan tinjauan teorits dalam penelitian ini menunjukkan masih diperlukan peningkatan konsep pelayanan prima pada ELiT Computer Tulungagung, khususnya yang berhubungan langsung dengan sikap dari wiraniaga ketika berinteraksi langsung dengan pelanggan. 4) Variabel Penampilan menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Arah pengaruh positif menunjukkan bahwa kenaikan terhadap penampilan menyebabkan kenaikan secara signifikan terhadap kepuasan pelanggan. 5) Variabel Perhatian tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Pengujian yang menghasilkan kemampuan penjelas yang lemah dari perhatian terhadap kepuasan pelanggan, menunjukkan masih perlunya peningkatan dari aspek keluhan, saran, dan kritik yang ditujukan terhadap kualitas pelayanan perusahaan. 6) Variabel Tindakan tidak berhasil menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Konsisten dengan hasil pengujian terhadap Variabel Perhatian, pengujian yang tidak berhasil menemukan adanya pengaruh signifikan menunjukkan masih perlunya perhatian yang lebih terhadap keluhan, saran, dan kritik yang ditujukan terhadap kualitas pelayanan perusahaan. 7) Variabel Tanggung jawab menunjukkan adanya pengaruh signifikan terhadap kepuasan pelanggan. Pengujian yang menunjukkan adanya pengaruh signifikan menunjukkan bahwa keseluruhan aspek tersebut di atas mampu menciptakan rasa nyaman dan kepercayaan pelanggan terhadap perusahaan, yang pada akhirnya berdampak positif terhadap kepuasan pelanggan.
ANALISIS PEMBERDAYAAN KEWIRAUSAHAAN MELALUI USAHA TERNAK KAMBING DALAM MENINGKATKAN PENDAPATAN DESA GILANG DI TULUNGAGUNG
Strategi pemberdayaan kewirausahaan yang dilakukan salah satunya adalah melalui usaha ternak kambing. Strategi adalah keseluruhan langkah-langkah dan rangkaian kebijakan guna mencapai suatu tujuan atau untuk mengatasi persoalan yang ada. Beternak kambing adalah salah satu usaha ternak kambing yang dilakukan secara berkelompok. Tujuan penelitian adalah untuk mengetahui pemberdayaan kewirausahaan melalui ternak kambing dalam meningkatkan penjualan di desa Gilang Kabupaten Tulungagung. Berdasarkan hasil temuan penelitian dalam bentuk wawancara dan dokumentasi menyimpulkan bahwa dengan Pemberdayaan Kewirausahaan Melalui Usaha Ternak Kambing Dapat meningkatkan pendapatan di Desa Gilang. Hal ini dilakukan dengan peningkatan usaha ternak kambing dalam pemenuhan kebutuhan masyarakat. Dalam meningkatkan pendapatan Desa Gilang melalui usaha ternak kambing juga dilakukan dengan penambahan usaha dalam meningkatkan penambahan ternak kambing dari daerah lain, agar permintaan pasar bisa terpenuhi.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BATA MERAH DI KECAMATAN NGUNUT KABUPATEN TULUNGAGUNG
Dalam proses produksi suatu industri tentunya harus ada tempat atau lahan yang layak. Semakin luas lahannya, maka semakin besar pula industrinya. Lahan yang dimaksudkan bukan sekedar tempat dilakukannya produksi tetapi juga merupakan tanah sabagai bahan mentah yang digunakan untuk memproduksi bata merah. Hal ini menjadi permasalahan yang dihadapi pengrajin bata merah selain modal dan tenaga kerja. Penelitian ini dilakukan pada usaha industri bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Merupakan jenis penelitian kuantitatif dengan menganalisa besarnya pengaruh variabel bebas terhadap variabel terikat melalui model ekonometrika sedangkan untuk pengujian hipotesisnya menggunakan regresi berganda. Hasil penelitian ini adalah modal mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Sedangkan tenaga kerja (X2) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Dan juga dapat disimpulkan bahwa variabel luas lahan (X3) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung.
ANALISIS PENGARUH GAYA KEPEMIMPINAN OTOKRATIS, DEMOKRATIK DAN LAISSEZ FAIRE TERHADAP PENINGKATAN KINERJA PERANGKAT DESA
The success of village government leaders in influencing their village apparatus, one of which can be determined by the leadership style used. The more the leadership style used is favored by subordinates, the easier it is for leaders to influence and mobilize subordinates. So that leaders can move their subordinates to achieve predetermined organizational goals. The purpose of the study was to determine the effect of autocratic, democratic and leissez faire leadership styles on improving the performance of village officials in the Boyolangu District Area both simultaneously and partially. The results showed that simultaneously (simultaneously) the autocratic, democratic, and laissez faire leadership style variables had a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of Fcount (361.619) greater than Ftable (2.38) or Fsig (0.000) < α (0.05). Autocratic leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of tcount (3.818) greater than ttable (2.72) or tsig (0.000) less than α (0.05). Democratic leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the tcount value (6.486) is greater than the ttable (2.72) or tsig (0.000) is smaller than α (0.05). The laissez faire leadership style has a positive and significant effect on improving the performance of village officials in Boyolangu District, Tulungagung. This is evidenced by the value of tcount (3.332) greater than ttable (2.72) or tsig (0.001) smaller than α (0.05). Democratic leadership style has the most dominant influence compared to other independent variables. This is evidenced by the amount of Partial R for the democratic leadership style variable has the greatest value compared to other variables (autocratic leadership style = 0.389, democratic = 0.582, and laissez faire = 0.345).
PENGARUH MOTIVASI KERJA DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PT. POS INDONESIA (PERSERO) CABANG NGANJUK
Abstract This study discusses the effect of work motivation (X1) and organizational commitment (X2) on employee performance (Y) at PT. Pos Indonesia (Persero), Nganjuk Branch. The sampling technique in the study used non probability sampling techniques or saturated samples. So the number of samples used in this study are all employees at PT. Pos Indonesia (Persero), Nganjuk Branch as many as 43 people. The independent variables of this research are work motivation and organizational commitment to employee performance as the dependent variable. Based on what has been done, it shows that the Work Motivation variable has a significant effect on employee performance partially with a sig. t 0,004 <0,05 and the organizational commitment variable has a significant effect on employee performance partially with a sig. t 0,046 <0,05. For the F test, work motivation and organizational commitment variables have a significant effect on employee performance simultaneously with a significance value 0.000 <0,05.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS TULUNGAGUNG
It is common knowledge that education is linked to unemployment, particularly among educated workers, despite expectations that good education can provide human resources of high quality. Entrepreneurship education is one of the factors that has a substantial impact on students' entrepreneurial interest, according to Lestari and Wijaya (2012). In order to determine how much the factors that influence entrepreneurial interest in students at the Faculty of Economics at Tulungagung University influence that interest, the author will conduct this research using quantitative research methods. The population of this study consists of 74 students from the Tulungagung University's Faculty of Economics, including 40 males and 34 women. According to the author's research findings, income expectations, family environment, and entrepreneurship education do not interact. Students at Tulungagung University's Faculty of Economics have an increased interest in entrepreneurship as a result of receiving entrepreneurial education. The family environment has a favorable impact on the entrepreneurial interest of students at Tulungagung University's Faculty of Economics. Income expectations have no favorable impact on Tulungagung University's Faculty of Economics students' motivation in starting their own business. Keywords: entrepreneurship, entrepreneurship education, income expectation
ANALISIS PENGARUH KOMPENSASI, GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN UD. SURYA MANALAGI KEDIRI
The research that the researchers took was related to compensation, leadership style, and motivation for performance at UD. Surya Manalagi Kediri. This study aims to know and explain about compensation, motivational leadership style for employee performance at UD. Surya Manalagi Kediri. Descriptive Quantitative is a method that researchers use. Employees at UD. Surya Manalagi Kediri as the object that the researchers took. The data processing that researchers use includes validity tests, reliability tests, classical assumption tests, hypothesis tests through t tests, multiple linear regression analysis, and coefficients of determination. The results obtained are a positive and relevant influence on compensation on employee performance which is shown by a sig value of 0.045<0.05, leadership style has a positive influence on teacher performance shown a sig value of 0.00 < 0.05, motivation has a significant positive effect on UD employee performance. Surya Manalagi Kediri is indicated with a sig value of 0.001<0.05. Keywords: compensation, leadership style, motivation, employee performance
PENGARUH KECERDASAN EMOSIONAL DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada SMP Negeri 2 Sumbergempol Kabupaten Tulungagung)
This study aims to determine the Effect of Emotional Intelligence and Organizational Culture on Teacher Performance Through Job Satisfaction as Intervening Variables at SMP Negeri 2 Sumbergempol, Tulungagung Regency. To manage HR efficiently and effectively, organizations must pay attention to each individual through human resource management. The organization ensures the effective and efficient use of human talent to achieve organizational goals. This research is an explanatory research. This research was conducted at SMP Negeri 2 Sumbergempol, Tulungagung Regency. The population in this study were teachers and staff at SMP Negeri 2 Sumbergempol Tulungagung. The sampling method used is purposive sampling. The results showed that emotional intelligence had a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture has a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Emotional intelligence on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Keywords: teacher performance, emotional intelligence and organizational culture, job satisfaction
emotional intelligence and organizational culture
PENGARUH PERSEPSI DIMENSI KUALITAS LAYANAN TERHADAP NIAT PEMBELIAN ULANG (Studi Kasus pada Swalayan IT Mart UNITA)
This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study were some students who shopped at the IT Mart supermarket at Tulungagung University, the number was 100 students and the sampling technique used was purposive sampling technique. Data obtained through primary data by distributing questionnaires. Analysis was performed using multilevel regression analysis. The results showed that the perceived service quality variable had an effect on repurchase intentions. Perceived service quality variable and satisfaction variable together influence repurchase intention. The perceived service quality variable influences repurchase intention through satisfaction as a moderating variable for IT Mart supermarkets at Tulungagung University. The implications for IT Mart supermarket managers at Tulungagung University can develop marketing strategies to improve the quality of service to their consumers.
KEUNGGULAN BERSAING DAN INOVASI PRODUK TERHADAP PENINGKATAN PENJUALAN SAN SAN BAKERY NGADILUWIH
This study aims to see the effect of competitive advantage and product innovation on increased sales at San San Bakery Ngadiluwih. This research is a descriptive study with a quantitative approach. The sampling technique in this study used the Accidental sampling technique. The samples in this study were 99 respondents who purchased bread at San San Bakery Ngadiluwih. Data obtained through questionnaires or questionnaires, observation, and interviews. The method of analysis used in this study is multiple linear regression. From the results of the analysis that has been done, the results of the study show that competitive advantage has a partially significant effect on increased sales, product innovation has a partially significant effect on increased sales. Competitive advantage and product innovation simultaneously have a significant effect on increased sales.
PENGARUH MODAL USAHA, LOKASI, DAN JAM KERJA TERHADAP PENDAPATAN PEDAGANG SAYUR
The market plays an important role in economic activity and economic development of a country, capital is one of the important factors in a production, a strategic location greatly influences income. the merchandise. This is due to the high level of competition among fellow traders. The aim of the study was to determine the effect of capital, location, and working hours on the income of vegetable traders at the Campurdarat People's Market, Tulungagung Regency, both simultaneously and partially, and to determine the effect of the independent variable that has the most dominant effect on the dependent variable. The research method used is quantitative research in the form of causal (influence), namely a relationship that influences two or more variables, and conducts field research (field research). The research design used is a case study design. The results showed that the multiple correlation coefficient was 0.878, meaning that between the modal variables, and l, the location of working hours and the traders' income variables showed a very strong relationship. The results of the t test show that partially the independent variable that has the greatest influence is location, with the acquisition of an Unstandardized Coefficients value of 0.779, a tcount value of 5.546, and a significance value of 0.000. The results of the F test value of Fcount = 34.704 and sig. 0.000 while Ftable = 2.92 so that the value of Fcount is greater than Ftable or less than the probability value of 0.05 (0.000 <0.05), then H0 is rejected and Ha is accepted. So, from the results of multiple regression analysis and F test it can be seen that capital (X1), location (X2), working hours (X3) have a simultaneous and significant effect on trader income (Y). Business capital has a negative but significant effect on merchant income. In the working hours variable, the significance value is 0.099 greater than 0.05, this indicates that working hours have no significant effect on merchant income.
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING
This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
ANALISIS PENILAIAN SAHAM DENGAN METODE PRICE BOOK VALUE (PBV) GUNA KEPUTUSAN INVESTASI
The research objective to know the value and position of stocks with the Price Book Value method as an investment decision by investors. The type of research used is quantitative descriptive with the object is a company in the High Dividend Index 20 in 2022 with a sample selection using a purposive sampling method. This research uses data analysis techniques in the form of the Price Book Value method. The results of the study show that there are eight stocks on the High Dividend Index 20 that are undervalued so the investment decision that can be taken is to buy these stock, the other three stocks are in a fairvalue condition so the recommended investment decision is to hold or wait and the other eight stocks are in overvalued condition so that the recommended investment decision is not to buy the stock.
PENGARUH HARGA, PROMOSI, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN MAS KOKI PADA KONSUMEN
Indonesia's natural conditions are in essence very supportive for cultivation, many goldfish are kept as freshwater ornamental fish which have attractive economic value, the increase in the marketing of ornamental fish commodities is none other than because many are fond of the business of raising aquarium ornamental fish to decorate the house through the types, size, color, body shape and ornamental fish are used to add to the beauty of the environment. Unfortunately, goldfish farming is still limited. The research was conducted in Sumberdadi Village in May 2023. Associative quantitative research design. The research population for goldfish consumers in Sumberdadi Village is 60 people. The independent variables are price, promotion and product quality, the dependent variable is the purchase decision. The research instrument is a questionnaire. Data were analyzed by multiple linear regression test.
ANALISIS PENGETAHUAN KEWIRAUSAHAAN, MOTIVASI KEPRIBADIAN, DAN LINGKUNGAN KELUARGA TERHADAP MINAT BERWIRAUSAHA
Competition in the digital era makes students compete to create jobs in order to reduce unemployment. By paying attention to several factors in the surrounding environment. Examining students of the Faculty of Economics who majored in Management. The purpose of this study is to find out about the factors that influence entrepreneurial interest in students of the Faculty of Economics, Tulungagung University. This study uses Quantitative research methods. The population in this study were students of the Faculty of Economics, Tulungagung University, Class of 2020. The sampling technique used was Purposive Random Sampling with a sample of 76 students. The data collection technique was carried out by distributing questionnaires, and data processing using the SPSS 26.0 program application. The variables of this study are entrepreneurial knowledge, motivation, personality and family environment on entrepreneurial interest with Multiple Linear Regression analysis techniques.
MARKETING STRATEGY ANALYSIS IN IMPROVING COMPETITIVENESS IN O CAMERA STORE
Salah satu perusahaan yang bergerak dalam bidang elektronik khususnya kamera di Tulungagung adalah Toko O Camera Tulungagung. Kondisi persaingan yang ketat merupakan masalah yang dihadapi oleh Toko O Camera Tulungagung. Oleh karena itu Toko O Camera Tulungagung harus mempunyai strategi pemasaran tepat sesuai dengan kondisi perusahaan. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan Toko O Camera Tulungagung untuk meningkatkan daya saing dan untuk mengetahui kendala yang dihadapi. Penelitian ini menggunakan metode wawancara. Jenis penlelitian ini adalah deskriptif kualitatifdan subjek yang diambil sebagai sumber data dalam penelitian ini adalah pemilik Toko O Camera Tulungagung. Data yang digunakan adalah data primer dan sekunder dengan Teknik analisis data menggunakan analisis SWOT. Hasil penelitian ini menunjukkan bahwa Berdasarkan tabel IFAS dan EFAS dengan skor IFAS = 1,05 dan EFAS=0,42 jika dituangkan dalam diagram analisis SWOT maka posisi Toko O Camera Tulungagung Terdapat dikuadran pertama (I), dimana Toko O Camera Tulungagung berada pada posisi yang kuat dan berpeluang sehingga dapat terus meningkatkan kemajuan dalam bersaing.
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