BEMJ : Business, Entrepreneurship, and Management Journal

ANALISIS PENGARUH KETERAMPILAN, PENGALAMAN, DAN KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KINERJA UMKM

Desi Rahmawati, Yulia Aroningtias — Sun, 30 Jun 2024 20:50:35 +0700

Micro, Small Medium Enterprises (MSMEs) have contributed and played a real strategic role in economic growth. The performance of Micro, Small, and Medium Enterprises (MSMEs) in the regional and national economy is very important. MSMEs are very important to promote inclusive economic development and poverty reduction. Therefore this study aims to 1) determine the effect of skills on the performance of MSMEs; 2) knowing the effect of experience on the performance of SMEs; 3) Knowing the influence of human resources on the performance of SMEs; 4) Knowing the effect of the skills, experience, and abilities of Human Resources simultaneously on the performance of SMEs. The approach in this study used a quantitative approach to the type of research with multiple linear regression analysis. This study used a questionnaire data collection technique (questionnaire). The type of data used in this research is primary data. Based on the results of research conducted at the PLUT-KUMKM office, Ngantru District, Tulungagung Regency, it can be concluded that skills do not have a significant effect on MSME performance, experience has a significant andpositive influence on MSME performance, the ability has a significant and positiveinfluence on MSME performance. Simultaneously all skills, experience and abilityvariables have a significant effect on the performance of SMEs.

PENGARUH KUALITAS PELAYANAN, REPUTASI, DAN WORD OF MOUTH TERHADAP MINAT PENGGUNAAN LAYANAN WIFI

Krisan Sisdiyantoro, Latifatul Isro'iyah, Billy Prasetya Dwi Nugroho — Sun, 30 Jun 2024 20:52:52 +0700

This study aims to determine the effect of Service Quality (X1), Reputation (X2), Word Of Mouth (X3), on Intention to Use (Y) wifi services at BUMDes Maju Makmur Ngrance Tulungagung partially and simultaneously. This research uses a quantitative method with an explanatory type. The population in this study was obtained from the number of customers with a simple random sampling technique using the solvency formula for 50 respondents. Data collection using observation techniques, documentation, interviews, questionnaires. The results of this study indicate that there is a simultaneous influence on Service Quality (X1), Reputation (X2), and Word of Mouth (X3), on Interest in Use (Y). Through the results of the t-test Quality of Service (X1), Reputation (X2), Word of Mouth (X3) has no partial effect on the Interest in Use variable (Y).

PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK UD. BINTANG ANTIK SEJAHTERA

Nurani, Mokhamad Eldon, Eka Titis Rahmawati — Sun, 30 Jun 2024 20:55:02 +0700

Currently internet technology has developed rapidly in society. Digital marketing strategies are an alternative way for businesses to reach consumers very broadly and quickly in promoting their products via the internet and to increase sales volume. Digital marketing strategies use media such as websites, social media, databases, as well as digital audio and video to reach a wider audience. The purpose of this study was to determine the application of digital marketing strategy as a product marketing strategy for UD Bintang Antik Sejahtera which can increase its sales turnover as measured using the SWOT matrix. This research was conducted using a descriptive qualitative approach using the IFAS Matrix, EFAS Matrix, and SWOT Matrix to measure strengths, weaknesses, opportunities and threats. Source of data obtained from primary data and secondary data. Data collection techniques through interviews and documentation. The results of this study indicate that the implementation of digital marketing strategies has been successfully implemented through websites, social media, as well as digital audio and video so that there has been an increase in turnover. From the results of the IFAS matrix, it is strong in identifying internal factors, the EFAS matrix is good at responding to existing opportunities and avoiding threats that come from competitors.

PENGARUH KEPUASAN KERJA DAN BUDAYA ORGANISASI SEKOLAH TERHADAP SEMANGAT KERJA GURU DI SMK NEGERI 3 BOYOLANGU TULUNGAGUNG

Sawal Sartono, Ina Amalia — Sun, 30 Jun 2024 20:57:25 +0700

Morale is the desire to do work more actively, so that the work will be expected to be better. Teacher morale is influenced by several factors, including job satisfaction and school culture. This study aims to determine and examine between theory and reality, that job satisfaction and a good school organisational culture have a positive effect on morale. The objects in this study are Job Satisfaction, School Organisation Culture and Teacher Morale at SMK Negeri 3 Boyolangu. The research location is at SMK Negeri 3 Boyolangu Tulungagung which is located at Jl. Ki Mangun Sarkoro, Beji Village, Boyolangu District, Tulungagung Regency. In this study the method used is quantitative method. Data collection techniques in the study include: interviews, documentation, observation and questionnaires. The data analysis technique uses descriptive percentage analysis and multiple linear regression analysis. The independent variables in this study are job satisfaction (X1) and school organisational culture (X2) while the dependent variable is teacher morale (Y). The results of the study concluded: (1) Teachers' job satisfaction is in high criteria, as well as school organisational culture in good criteria, and teacher morale in high criteria. (2) There is an effect of job satisfaction on teacher morale by 26.52%. (3) There is an effect of school organisational culture on teacher morale by 8.06%. (4) There is an effect of job satisfaction and school organisational culture together on teacher morale with a contribution of 41.6% and the remaining 58.4% is influenced by other factors not examined in this study.

ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING PADA TOKO O CAMERA

Bondan Subagyo, Aaisy Intan Nabiilah — Sun, 30 Jun 2024 20:59:58 +0700

Salah satu perusahaan yang bergerak dalam bidang elektronik khususnya kamera di Tulungagung adalah Toko O Camera Tulungagung. Kondisi persaingan yang ketat merupakan masalah yang dihadapi oleh Toko O Camera Tulungagung. Oleh karena itu Toko O Camera Tulungagung harus mempunyai strategi pemasaran tepat sesuai dengan kondisi perusahaan. Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan Toko O Camera Tulungagung untuk meningkatkan daya saing dan untuk mengetahui kendala yang dihadapi. Penelitian ini menggunakan metode wawancara. Jenis penlelitian ini adalah deskriptif kualitatifdan subjek yang diambil sebagai sumber data dalam penelitian ini adalah pemilik Toko O Camera Tulungagung. Data yang digunakan adalah data primer dan sekunder dengan Teknik analisis data menggunakan analisis SWOT. Hasil penelitian ini menunjukkan bahwa Berdasarkan tabel IFAS dan EFAS dengan skor IFAS = 1,05 dan EFAS=0,42 jika dituangkan dalam diagram analisis SWOT maka posisi Toko O Camera Tulungagung Terdapat dikuadran pertama (I), dimana Toko O Camera Tulungagung berada pada posisi yang kuat dan berpeluang sehingga dapat terus meningkatkan kemajuan dalam bersaing.

PENGARUH SISTEM PEMBERIAN REWARD DAN DISIPLIN KERJA TERHADAP KINERJA SALES PT. KARYA AGUNG MOTOR

Lona Chinsia Alfattama, Risma Ayu Novitasari — Mon, 01 Jul 2024 00:47:54 +0700

This research is motivated by the provision of a reward system and work discipline in sales. The reward system is very influential to motivate sales people to keep working hard. And discipline is also needed for the progress of the company. This research is quantitative research in which the data obtained through the process of distributing questionnaires and interviews. The results obtained from this study are that rewards have a significant effect on sales performance, work discipline has a significant effect on sales performance. The reward system and work discipline are the foundation and initial capital to work with in each individual as well as a trigger in increasing the productivity of sales people. To increase sales productivity, superiors provide rewards in the form of money/goods to sales people who succeed in achieving work targets and also impose sanctions on sales who violate disciplinary rules.