TIKTOK ENGAGEMENT CONSISTENCY AS DIGITAL RESILIENCE: STORYTELLING AND CONTENT QUALITY IN A LOCAL FASHION BRAND. JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP, [S. l.], v. 5, n. 1, p. 49–65, 2026. DOI: 10.36563/ans3rq17. Disponível em: https://journal.unita.ac.id/index.php/jimbien/article/view/2237. Acesso em: 12 nov. 2026.