Vol. 5 No. 1 (2026)

View Vol. 5 No. 1 (2026)
Published: 2026-06-06

Articles

  • PENGARUH BRAND COMMUNITY DAN CUSTOMER ENGAGEMENT TERHADAP BRAND TRUST PADA PENGGUNA WARDAH DI KALANGAN MAHASISWA FISIP USU

    David Jefferson Tua Sinaga, Universitas Sumatera Utara, Indonesia
    Aoriasoke Sihombing, Universitas Sumatera Utara, Indonesia
    Mariani Purba, Universitas Sumatera Utara, Indonesia
    Juelsa M. S. Sinaga, Universitas Sumatera Utara, Indonesia
    Theresa A. ButarButar, Universitas Sumatera Utara, Indonesia
    Onan Marakali Siregar, Universitas Sumatera Utara, Indonesia
    Ummi Salamah Sitorus, Universitas Islam Negeri Sumatera Utara, Indonesia
    1-17
    DOI: https://doi.org/10.36563/ds7hhc47
    Abstract views: 288 , PDF downloads: 232

  • PENGARUH ARTIFICIAL INTELLIGENCE DAN PERSONALISASI IKLAN TERHADAP POLA BELANJA GEN Z DENGAN CUSTOMER EXPERIENCE SEBAGAI MODERASI

    Novanda Cesaria Falentine M. Wata, Universitas Nusa Cendana Kupang, Indonesia
    Yonas F. Riwu, Universitas Nusa Cendana Kupang, Indonesia
    Marisi, Universitas Nusa Cendana Kupang, Indonesia
    18-31
    DOI: https://doi.org/10.36563/405wtk93
    Abstract views: 379 , PDF downloads: 216

  • BETWEEN MEMORY AND URGENCY: SCARCITY, NOSTALGIA, AND FOMO IN INDONESIA'S CONCERT MARKET

    Lita Rosita, Universitas Widyatama, Indonesia
    Arus Reka Prasetia, Universitas Widyatama, Indonesia
    32-48
    DOI: https://doi.org/10.36563/4neh6371
    Abstract views: 125 , pdf downloads: 127

  • TIKTOK ENGAGEMENT CONSISTENCY AS DIGITAL RESILIENCE: STORYTELLING AND CONTENT QUALITY IN A LOCAL FASHION BRAND

    Rahma Salsabila, Universitas Widyatama, Indonesia
    Arus Reka Prasetia, Universitas Widyatama, Indonesia
    49-65
    DOI: https://doi.org/10.36563/ans3rq17
    Abstract views: 45 , pdf downloads: 59

  • THE EFFECT OF REWARD AND PUNISHMENT ON TEACHER PERFORMANCE IN NON-FORMAL EDUCATION INSTITUTIONS

    Abdul Basir, Universitas Mitra Bangsa, Indonesia
    Siti Nur Badriyah, Universitas Mitra Bangsa, Indonesia
    Siti Marwati, Universitas Bima Sakapenta, Indonesia
    66-74
    DOI: https://doi.org/10.36563/0s51xz80
    Abstract views: 63 , pdf downloads: 44

  • FACTORS AFFECTING LOGISTICS PERFORMANCE IN THE EXPORT DIVISION (CASE STUDY OF PT. NIPPON EXPRESS INDONESIA)

    Nurul Fadhillahqurani Adhiputri, Universitas Logistik dan Bisnis Internasional, Indonesia
    Maniah, Universitas Logistik dan Bisnis Internasional, Indonesia
    75-87
    DOI: https://doi.org/10.36563/drbdp873
    Abstract views: 66 , pdf downloads: 53

  • READINESS AND CHALLENGES IN ADOPTING TECHNOLOGY ENTREPRENEURSHIP IN INDONESIAN VOCATIONAL HIGH SCHOOLS: A SYSTEMATIC LITERATURE REVIEW

    Ronald Hervin Haloho, Universitas Negeri Medan, Indonesia
    88-104
    DOI: https://doi.org/10.36563/2de8ex39
    Abstract views: 40 , pdf downloads: 68

  • VISUAL PROMISE AND ELECTRONIC WORD-OF-MOUTH CONGRUENCE IN INDONESIAN CAFÉS

    Nazwa Nabila Nurafifah, Universitas Widyatama, Indonesia
    Arus Reka Prasetia, Universitas Widyatama, Indonesia
    105-125
    DOI: https://doi.org/10.36563/f9fzyj58
    Abstract views: 62 , pdf downloads: 54

  • THE EFFECT OF FINANCIAL INCLUSION AND FINANCIAL LITERACY ON THE PERFORMANCE OF MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN JOMBANG REGENCY, INDONESIA

    Henita Diah Amanda, Intitut Teknologi Dan Bisnis PGRI Dewantara Jombang, Indonesia
    Novita Mardiani, Intitut Teknologi Dan Bisnis PGRI Dewantara Jombang, Indonesia
    126-140
    DOI: https://doi.org/10.36563/n9q5sn68
    Abstract views: 48 , pdf downloads: 45

  • WOMEN'S EMPOWERMENT IN INDONESIA'S DIGITAL LABOR PLATFORMS:A QUALITATIVE STUDY OF LIVED EXPERIENCES

    Ayu Lestari, Yalova University, Türkiye
    141-159
    DOI: https://doi.org/10.36563/pt92ec96
    Abstract views: 62 , pdf downloads: 74

  • GOVERNING VALUE THROUGH GENDER DIVERSITY: HOW WOMEN ON BOARDS DRIVE FIRM PERFORMANCE IN INDONESIA

    Ardaniswari Dewi, Universitas Gadjah Mada, Yogyakarta, Indonesia
    Eduardus Tandelilin, Universitas Gadjah Mada, Yogyakarta, Indonesia
    160-173
    DOI: https://doi.org/10.36563/mxka2656
    Abstract views: 48 , pdf downloads: 57

  • THE EFFECTS OF FINANCIAL LITERACY, EXPECTED RETURN, AND PERCEIVED RISK ON GOLD INVESTMENT INTENTION IN THE PEGADAIAN DIGITAL APPLICATION

    Stepania Silaban, Politeknik Negeri Jakarta, Indonesia
    Novitasari Novitasari, Politeknik Negeri Jakarta, Indonesia
    174-188
    DOI: https://doi.org/10.36563/24z4r797
    Abstract views: 149 , pdf downloads: 141

  • INSTITUTIONAL BRANDING IN THE DIGITAL ERA: HOW SOCIAL MEDIA MARKETING ACTIVITIES AND INFORMATION QUALITY SHAPE SCHOOL IMAGE IN INDONESIAN SENIOR HIGH SCHOOLS

    Rudini Kusnadi, Universitas Widyatama, Indonesia
    Arus Reka Prasetia, Universitas Widyatama, Indonesia
    189-204
    DOI: https://doi.org/10.36563/y5jgfv54
    Abstract views: 73 , pdf downloads: 63

  • THE ROLE OF THE VILLAGE CONSULTATIVE BODY IN VILLAGE FUND ACCOUNTABILITY AND DEVELOPMENT OVERSIGHT: A CASE STUDY OF KAYUARA SAKTI VILLAGE, MUARA ENIM REGENCY

    Ully Khairunnisa, ITB Ahmad Dahlan Jakarta, Indonesia
    Isnan Hari Mardika, ITB Ahmad Dahlan Jakarta, Indonesia
    205-224
    DOI: https://doi.org/10.36563/ar29ve10
    Abstract views: 47 , pdf downloads: 48

  • DIGITAL MARKETING COMMUNICATION STRATEGIES TO INCREASE SALES THROUGH THE SHOPEEFOOD PLATFORM: A STUDY OF JUICE SELLERS IN SUKARAME, BANDAR LAMPUNG

    Intan Suri Mahardika Pertiwi , UIN Raden Intan Lampung, Indonesia
    Maela Elga Fadilah, UIN Raden Intan Lampung, Indonesia
    225-236
    DOI: https://doi.org/10.36563/87s5pe55
    Abstract views: 58 , pdf downloads: 63