ANALISIS MATRIK BOSTON CONSULTING GROUP (BCG) TERHADAP PORTOFOLIO PRODUK GUNA PERENCANAAN STRATEGI PEMASARAN DALAM MENGHADAPI PERSAINGAN. Jurnal BONOROWO, [S. l.], v. 1, n. 1, p. 88–104, 2013. DOI: 10.36563/bonorowo.v1i1.3. Disponível em: https://journal.unita.ac.id/index.php/bonorowo/article/view/3. Acesso em: 9 oct. 2025.