Implementation Of Halal Certification Policy For Tourism And Creative Economy Businesses In Trenggalek Regency (A Study at the Department of Tourism and Culture of Trenggalek Regency)

Abstract

Implementation of the halal certification policy for tourism industry and creative economy businesses in Trenggalek Regency was driven by the enactment of the Halal Product Assurance Law and a decline in tourist visits to the Regency. This study aims to describe the implementation of the halal certification policy for tourism and creative economy businesses and to identify the inhibiting and supporting factors affecting it. A qualitative approach was used, applying George C. Edward III's policy implementation theory, which 
consists of communication, resources, disposition, and bureaucratic structure. Data were collected through interviews, observation, and documentation at the Department of Tourism and Culture of Trenggalek Regency. The findings show that implementation has run reasonably well through the involvement of five key actors: the Halal Product Assurance Organizing Agency, the 
Indonesian Ulema Council, Halal Inspection Bodies, the Department of Tourism and Culture, and business owners, supported by the Free Halal Certification Program, the proactive "Jempol Laris" outreach strategy, and the Safe and Healthy Halal Culinary Zone at Pasar Pon. Inhibiting factors include weak inter-agency coordination, limited business capacity, lengthy certification procedures, low compliance, and perceptions of high cost combined with low digital literacy. Supporting factors include the active role of the Department, government facilitation, clear standard procedures, and market demand for halal-certified products.