INTEGRATION OF FRED R. DAVID’S STRATEGIC FRAMEWORK AND THE BALANCED SCORECARD IN MANAGEMENT ACCOUNTING PRACTICES FOR COMPETITIVE ADVANTAGE: A MULTIPLE CASE STUDY OF MEDIUM SCALE MANUFACTURING FIRMS IN EAST JAVA. JAT : Journal Of Accounting and Tax , [S. l.], v. 4, n. 2, p. 80–90, 2025. DOI: 10.36563/g5qapc03. Disponível em: https://journal.unita.ac.id/index.php/jat/article/view/1914. Acesso em: 26 dec. 2025.