INTEGRATION OF FRED R. DAVID’S STRATEGIC FRAMEWORK AND THE BALANCED SCORECARD IN MANAGEMENT ACCOUNTING PRACTICES FOR COMPETITIVE ADVANTAGE: A MULTIPLE CASE STUDY OF MEDIUM SCALE MANUFACTURING FIRMS IN EAST JAVA. jat [Internet]. 2025 Dec. 31 [cited 2025 Dec. 26];4(2):80-9. Available from: https://journal.unita.ac.id/index.php/jat/article/view/1914