Article Sidebar
Main Article Content
Abstract
The importance of business actors in increasing economic growth for a country makes it a shared task to develop business actors in Indonesia. By helping business actors to increase market segments through product introduction, it can increase sales for business actors so that economic growth increases and has an impact on the welfare, security, and progress of a country. The existence of business actors can absorb labor and reduce unemployment and poverty and improve the welfare of community members. For that, through this activity, it is expected that new business actors who develop and grow through it can help to increase their sales through activities to determine market segments and introduce new products to determine strategies so that market targets can be increased, and sales will also increase. This is expected to be able to find out consumer needs and problems, know consumer behavior, analyze data, determine marketing strategies, and evaluate market responses. Thus, it is important to note that business actors can carry out their business in accordance with the type of business and the position of the business actor at what stage so that they can choose the strategy used and how product introduction can be carried out to consumers.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Copyright on any article is retained by the author(s).
- The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
- The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
References
- Kodrat, D. S. (2009). Manajemen Strategi: Membangun Keunggulan Bersaing Era Global di Indonesia Berbasis Kewirausahaan.
- Sukanto, R. (2009). Manajemen Strategi. Yogyakarta: BPFE.
- Supriyono, R. A. (2000). Manajemen Strategi dan Kebijaksanaan Bisnis. BPEE.
- Website Gramedia. (n.d.). Segmentasi pasar: Pengertian, jenis, manfaat, dan contoh penerapannya. Gramedia. Diakses pada 01 Desember 2024, dari https://www.gramedia.com/literasi/segmentasi-pasar
- Populix. (n.d.). Segmentasi pasar: Pengertian, jenis, dan manfaatnya. Populix. Diakses pada 01 Desember 2024, dari https://info.populix.co/articles/segmentasi-pasar
- Compas. (n.d.). Jenis-jenis segmentasi pasar dan contohnya. Compas. Diakses pada 01 Desember 2024, dari https://compas.co.id/article/jenis-jenis-segmentasi-pasar
- Investopedia. (n.d.). Marketing essentials: Understanding market segmentation. Investopedia. Diakses pada 01 Desember 2024, dari https://www.investopedia.com/marketing-essentials
- UIN Sunan Gunung Djati. (n.d.). e-Theses UIN Sunan Gunung Djati. Diakses pada 01 Desember 2024, dari https://etheses.uinsgd.ac.id
- Kementerian Energi dan Sumber Daya Mineral [ESDM]. (n.d.). Jaringan dokumentasi dan informasi hukum ESDM. Diakses pada 01 Desember 2024, dari https://jdih.esdm.go.id
- Kementerian Keuangan. (n.d.). Jaringan dokumentasi dan informasi hukum Kementerian Keuangan. Diakses pada 01 Desember 2024, dari https://jdih.kemenkeu.go.id