THE EFFECT OF SERVICE QUALITY, REPUTATION, AND WORD OF MOUTH ON INTEREST IN USING WIFI SERVICES
DOI:
https://doi.org/10.36563/bemj.v3i1.1120Keywords:
Quality of Service, Reputation, Word Of Mouth, Interest in UseAbstract
This study aims to determine the effect of Service Quality (X1), Reputation (X2), Word Of Mouth (X3), on Intention to Use (Y) wifi services at BUMDes Maju Makmur Ngrance Tulungagung partially and simultaneously. This research uses a quantitative method with an explanatory type. The population in this study was obtained from the number of customers with a simple random sampling technique using the solvency formula for 50 respondents. Data collection using observation techniques, documentation, interviews, questionnaires. The results of this study indicate that there is a simultaneous influence on Service Quality (X1), Reputation (X2), and Word of Mouth (X3), on Interest in Use (Y). Through the results of the t-test Quality of Service (X1), Reputation (X2), Word of Mouth (X3) has no partial effect on the Interest in Use variable (Y).
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References
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Gujarati, Damodar, N. and Porter, D.C. (2008) Basic Econometrics. 5th Edition, McGraw-Hill, Boston.
Herminingsih, D. I., & Isro'iyah, L. (2023). The Metadiscourse Analysis in Abstracts of Multidisciplinary Sciences Journal Articles: Hedges vs Boosters. International Linguistics Research, 6(1), p24-p24.
Herwin, H., & Abadi, F. (2018). Pengaruh Reputasi Perusahaan Dan Reputasi Vendor Terhadap Keputusan Pembelian Secara Online Dengan Kepercayaan Konsumen Sebagai Variabel Antara. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 3(3), 353–364. https://doi.org/10.36226/jrmb.v3i3.161
Kotler, P. (2019). Manajemen Pemasaran. Edisi Milenium. Jakarta: Prenhalindo
Kotler, Philip & Kevin Lane Keller. (2009). Manajemen Pemasaran, Edisi 13, Jilid 1. Jakarta: Erlangga.
Isro'iyah, L., & Herminingsih, D. I. (2023). Teaching Culture of Others through English Literature: English. International Journal of Language and Literary Studies, 5(2), 136-146.
Isro'iyah, L., Herminingsih, D. I., & Amanatillah, F. R. (2024). Students' Needs Survey On Speaking Class Of UIN Satu Tulungagung. International Journal of Education, Vocational and Social Science, 3(02), 110-123.
Maisa, M., Nurhajati, N., Dewi, R. S., & Nurani, N. (2023). Environmental Impact on Class C Quarry Mining Activities. International Journal of Health, Economics, and Social Sciences (IJHESS), 5(3), 235-238.
Mokhamad Eldon, Nurani, Budi Prasetyo, & Sindi Dwi Syafitri. (2021). THE EFFECT OF SHOPPING LIFESTYLE ON IMPULSE BUYING ON THE MARKETPLACE SHOPEE. INTERNATIONAL SEMINAR, 3, 12-30
Muharsono, Sri Sutrismi, Desi Rahmawati, & Marlena. (2021). Penerapan Teknologi Tepat Guna Mesin Pengepres Sampah Plastik Sebagai Bahan Baku Daur Ulang. JANITA: JURNAL PENGABDIAN KEPADA MASYARAKAT, 1(1), 37-44
Nurani, N., Marlena, M., & AS, M. D. (2022). Analisis Kualitas Layanan Dan Inovasi Produk Dengan Menggunakan Structural Equation Model (Studi Kasus Pada PT. Mandiri Utama Finance Tulungagung). Jurnal Nusantara Aplikasi Manajemen Bisnis, 7(1), 42-53.
Oktavianto, Y. (2013). Pengaruh Word of Mouth Terhadap Keputusan Pembelian: Konsumen Pada Usaha Mie Ayam Pak Agus di Kota Batu. Jurnal Manajemen Bisnis, 67.
Rahmawati, D., Alfattama, L. C., & Rindang, D. R. (2022). OPTIMALISASI LOYALITAS, SEMANGAT, DAN DISIPLIN KERJA DALAM UPAYA MENINGKATKAN PRODUKTIVITAS KARYAWAN. BEMJ: Business, Entrepreneurship, and Management Journal, 1(1), 34-41.
Rosdiana, R., Haris, I. A., & Suwena, K. R. (2019). Pengaruh Kepercayaan Konsumen Terhadap Minat Beli Produk Pakaian Secara Online. Jurnal Pendidikan Ekonomi Undiksha, 11(1), 318. https://doi.org/10.23887/jjpe.v11i1.20164
Sartono, S., & Subagyo, B. (2020). Analisis gender dalam suksesi perusahaan keluarga di kabupaten tulungagung. Jupeko (Jurnal Pendidikan Ekonomi), 5(1), 29-52.
Subagyo, B., Sartono, S., & Lagasa, K. D. (2022). Strategi Pengembangan Usaha Jamu Dalam Mempertahankan Eksistensi Jamu Tradisional Mbah Gedong Di Rejotangan Tulungagung. BEMJ: Business, Entrepreneurship, and Management Journal, 1(1), 1-13.
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif dan R&D Bandung: Alfabeta.CV
Titin, R., & Satono, S. (2022). Pengaruh Karakter Wirausaha Terhadap Keberhasilan Usaha Melalui Literasi Keuangan. Jurnal Ekonomi & Bisnis, 7(2), 1-14.
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2024-06-30
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How to Cite
THE EFFECT OF SERVICE QUALITY, REPUTATION, AND WORD OF MOUTH ON INTEREST IN USING WIFI SERVICES . (2024). BEMJ: Business, Entrepreneurship, and Management Journal, 3(1), 9-18. https://doi.org/10.36563/bemj.v3i1.1120
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