Article Sidebar
Main Article Content
Abstract
This study aims to explain the effect of the variable perceived service quality on repurchase intentions which is moderated by the variable student satisfaction at the IT Mart Supermarket at Tulungagung University. The sample in this study were some students who shopped at the IT Mart supermarket at Tulungagung University, the number was 100 students and the sampling technique used was purposive sampling technique. Data obtained through primary data by distributing questionnaires. Analysis was performed using multilevel regression analysis. The results showed that the perceived service quality variable had an effect on repurchase intentions. Perceived service quality variable and satisfaction variable together influence repurchase intention. The perceived service quality variable influences repurchase intention through satisfaction as a moderating variable for IT Mart supermarkets at Tulungagung University. The implications for IT Mart supermarket managers at Tulungagung University can develop marketing strategies to improve the quality of service to their consumers.
Keywords
Article Details
References
- Chaniago, Harmon. 2021. “Manajemen Ritel & Implementasinya.” Bandung: Edukasi Riset Digital PT.
- Hardiyansyah, Hardiyansyah. 2018. Kualitas Pelayanan Publik: Konsep, Dimensi, Indikator Dan Implementasinya. Gava Media.
- Kotler, Philip. 2012. Kotler on Marketing. Simon and Schuster.
- ———. 2018. “Manajemen Pemasaran Edisi 13 Jilid 1.”
- Ritonga, Zuriani. 2020. Buku Ajar Manajemen Strategi (Teori Dan Aplikasi). Deepublish.
- Sari, Dian Cita et al. 2021. Manajemen Pemasaran. Media Sains Indonesia.
- Setiadi, Nugroho J, and M M SE. 2015. Perilaku Konsumen: Edisi Revisi. Kencana.
- Simamora, Henry. 2010. “Manajemen Pemasaran.” Jakarta, Penerbit Salemba Empat.
- Suliyanto, S E, and Suliyanto MM. 2017. “Metode Penelitian Kuantitatif.”
- Sundari, Ariefah, and Ahmad Yani Syaikhudin. 2021. Manajemen Ritel (Teori Dan Strategi Dalam Bisnis Ritel). Academia Publication.
- Sunyoto, Danang, and Agus Mulyono. 2022. “Manajemen Bisnis Ritel.”
- Sunyoto, Danang, and Yanuar Saksono. 2022. “Perilaku Konsumen.”
- Tjiptono, Fandy. 2019. “Strategi Pemasaran.”
- Tjiptono, Fandy, and Anastasia Diana. 2020. “Pemasaran.”
- Unaradjan, Dominikus Dolet. 2019. Metode Penelitian Kuantitatif. Penerbit Unika Atma Jaya Jakarta.
- Utami, Indah Wahyu. 2017. “Perilaku Konsumen.” Surakarta: CV Pustaka Bengawan.
- Wibowo, Sarwo Eddy et al. 2013. “Pengaruh Persepsi Kualitas Pelayanan Terhadap Niat Pembelian Ulang Pada Toko Buku Gramedia Yogyakarta.” Jurnal Ekonomi 4(1): 56–64.
- Zeithaml, Valarie A, Arun Parasuraman, and Arvind Malhotra. 2012. “Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge.” Journal of the academy of marketing science 30(4): 362–75.