Vol. 4 No. 2 (2025)

View Vol. 4 No. 2 (2025)
Published: 2025-12-31

Articles

  • ETHICS BASED BUSINESS FEASIBILITY : A LITERATURE REVIEW OF SUPERINDO’S CSR PRACTICES

    Silvy Dewi Anggraini
    71-76
    DOI: https://doi.org/10.36563/bemj.v4i2.1550

  • INTEGRATION OF LOCAL WISDOM AND DIGITAL INNOVATIONAS A STRATEGY FOR STRENGTHENING BUSINESS RESILIENCEOF CREATIVE MSMES IN INDONESIA

    Zulfikar Victory, Jesica Oktavia, Adeliya Djunaidi, Fauziah Mutiara Thalib
    77-84
    DOI: https://doi.org/10.36563/bemj.v4i2.1937

  • CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS

    Gautama Sastra Waskita, Sawal Sartono, Desi Rachmawati
    86-96
    DOI: https://doi.org/10.36563/bemj.v4i2.1850

  • FINANCIAL SUSTAINABILITY OF CREATIVE ECONOMY MSMEs IN THE CULINARY SUBSECTOR: A SYSTEMATIC LITERATURE REVIEW

    Ferry Aprianto, Andrian Saputra, Riyaldi Januar, Muhammad Raisfron, Rama Eka Febrian
    97-103
    DOI: https://doi.org/10.36563/bemj.v4i2.1935

  • THE ROLE OF MARKETING STRATEGIES IN THE DEVELOPMENT OF THE CREATIVE ECONOMY IN THE CULINARY SUB-SECTOR: A SYSTEMATIC LITERATURE REVIEW

    Nurul Muthma Inna, Putri Ayu Fitriyani, Tria Wulansari, Muh Ilyas Khalid Alfadly
    104-111
    DOI: https://doi.org/10.36563/bemj.v4i2.1934