PENDAMPINGAN USAHA MIKRO KECIL DAN MENENGAH DALAM PEMBUATAN MEDIA PROMOSI PADA USAHA PENGASAPAN LELE DI DESA NGRANTI KECAMATAN BOYOLANGU KABUPATEN TULUNGAGUNG

Authors

  • Mufida Diah Lestari
  • Chusnatul Ulaela Sajali Universitas Tulungagung
  • Choirul Anwar Universitas Tulungagung
  • Rendi Agung Setiono Universitas Tulungagung
  • Tia Sri Wulandari Universitas Tulungagung

DOI:

https://doi.org/10.36563/pengabdian.v4i2.1335

Keywords:

Business, Smoked Catfish, Economy

Abstract

Micro, small and medium enterprises (MSMEs) are a type of business that can contribute to the economy of small communities. One of the efforts that can be made is to develop household-scale businesses in each residential area. The amount of sales income from this business can help increase people's income in certain areas. One of the businesses run by the community in Ngranti Village, Boyolangu District, Tulungagung Regency is to create a household scale industry, namely smoked catfish, but as the business develops, it does not make a big contribution to the economy of the community in Ngranti Village. This is due to several things, including the level of human resources (HR) in society which are not digitally savvy enough so they are not yet able to market their products using modern methods, namely online systems. This effort is interesting because of the need for assistance so that this provides the aim of this community service activity, namely by providing assistance to micro, small and medium enterprises in making promotional media for catfish cooking in Ngranti Village, Boyolangu District, Tulungagung Regency. As a result of this assistance, it is hoped that there will be a change in the marketing method for smoked catfish to become more modern so that it will increase sales of their products by expanding the market. The increased sales proceeds will provide increased welfare for the community in Ngranti Village, Boyolangu District, Tulungagung Regency.

Downloads

Download data is not yet available.

References

Annisa, N., Roswaty, & Setiawan, B. (2020). Pengaruh Strategi Promosi terhadap Keputusan Konsumen dalam Pembelian Kosmetik Sari Ayu di Outlet Mall Palembang Icon. Jurnal Nasional Manajemen Pemasaran & SDM, 1(2), 56-65.
Ardyanti. R. 2017. Manajemen Pembenihan Lele Mutiara (Clarias sp.) Dengan Aplikasi Probiotik Di Unit Pelayanan Teknis Pengembangan Teknologi Perikanan Budidaya (UPT PTPB) Kepanjen, Malang, Jawa Timur. Journal Of Aquaculture And Fish Health Vol. 7 No. 2.
Abadimas, Sukarjati, dan Tony. 2019. Pemijahan Ikan Lele Dengan Teknik Pemijahan Alami (Natural Spawning) Dan Pemijahan Semi Alami (Induced Spawning).
Darseno, SP. 2010. Budidaya & Bisnis Lele. Jakarta: AgroMedia Pustaka
Effendi, M.I. 1997. Biologi Perikanan. Yayasan Pustaka Nusatama. Yogyakarta.
Febrianti, R., & Handaruwati, I. (2020). Pengaruh Pemasaran Online Melalui Instagram Terhadap Minat Beli Konsumen Solo Raya. Jurnal Inovasi Bisnis dan Akuntansi, 1(2), 91-96.
Mahyuddin, K. 2008. Panduan Lengkap Agribisnis Lele. Jakarta; Penebar Swadaya.

Downloads

Published

2024-12-26

Issue

Section

Articles

How to Cite

PENDAMPINGAN USAHA MIKRO KECIL DAN MENENGAH DALAM PEMBUATAN MEDIA PROMOSI PADA USAHA PENGASAPAN LELE DI DESA NGRANTI KECAMATAN BOYOLANGU KABUPATEN TULUNGAGUNG. (2024). JANITA : JURNAL PENGABDIAN KEPADA MASYARAKAT , 4(2), 84-88. https://doi.org/10.36563/pengabdian.v4i2.1335