Article Sidebar

Submitted
Sep 1, 2025
Accepted
Sep 2, 2025
Published
Sep 2, 2025
Download
pdf
Statistic
Read Counter : 3 Download : 2

Main Article Content

Abstract

This study is motivated by the rise of coffee shops as part of a growing co fee consumption Lifestyle trend. In Jember Regency, Kopixel stands out as the most favored co fee shop among consumers. The objectives of this research are to identify: (1) the characteristics of Kopixel consumers and (2) the factors influencing their purchasing decisions. The study uses a descriptive-analytic method, with data collected through interviews and documentation. Analysis techniques include descriptive statistics and multiple linear regression. The results show that Kopixel consumers are 51.04% female and 48.96% male, with the majority aged 20-24 (63.54%) and earning over IDR 4,000,000 (21.88%). Most drink ccjfee 2-3 times a week (44.79%) but rarely visit Kcpixel (33.33%). Arabica is preferred (67%), with Kopixel late as the favorite variant (24.21%). The main reason for visiting is socializing with friends (37.50%), with typical spending of IDR 25,000-40,000 (32.29%). Six factors influence purchase decisions: Product, Place, Promotion, People, Process, and Physical Evidence. The results highlight the importance of product innovation, service quality, and atmosphere in shaping consumer behavior and sustaining competitiveness in the dynamic coffee shop industry.

Keywords

Coffee Coffee Shop Purchase Decision Preferences Lifestyle

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright on any article is retained by the author(s).
  2. The author grants the journal, right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work’s authorship and initial publication in this journal.
  3. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  4. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
  5. The article and any associated published material is distributed under the Creative Commons Attribution-ShareAlike 4.0 International License
How to Cite
Retalia Risma Sari. (2025). CONSUMER CHARACTERISTICS AND FACTORS THAT INFLUENCE CONSUMER DECISIONS AT KOPIXEL IN JEMBER REGENCY. BEMJ : Business, Entrepreneurship, and Management Journal, 4(1), 23-38. https://doi.org/10.36563/bemj.v4i1.1739

References

  1. Amelia, A. R., Mukson, & Budiraharjo, K. (2025). Analysis Of The Development Of Umkm Arabica Coffee To Open New Markets With The Blue Ocean Shift Strategy In Tlahap Village Temanggung Central Java. Journal of Agricultural Economics and Agribusiness (JEPA), 9(1), 233-249. https://doi.org/10.21776/ub.jepa.2025.009.01.20
  2. Andri, K. B. (2025, January 8). Trend 2025: Opportunities and Competitiveness of Indonesian Coffee. Https://Tanamanindustri.Bsip.Pertanian.Go.Id/News/Tren-2025-Opportunities-and-Competitiveness-of-Indonesian Coffee.
  3. Angelina, G., Massie, J. D. D., & Gunawan, E. (2022). The Effect of Marketing Mix on Purchasing Decisions for The Body Shop Products in the Pandemic Era (Study on Consumers of The Body Shop Manado City). EMBA Journal, 10(1), 208-219.
  4. As'ad, M. H., & Aji, J. M. M. (2020). Factors Affecting The Preference Of Modern Coffee Shop Consumers In Bondowoso Factors Affecting The Preference Of Modern Coffee Shop Consumers In Bondowoso. Journal of Agricultural Social Economics, 13(2), 182-199. https://jurnal.unej.ac.id/index.php/JSEP
  5. Badan Pusat Statistika 2024. (2024). Indonesian Coffee Statistics Volume 8, 2023. Central Bureau of Statistics.
  6. Chofiyana, R., Ariyani, A. H. M., & Widodo, S. (2024). Coffee Culture, Typology, and Strategies of Coffee Shops in Business Competition. Mimbar Agribisnis: Journal of Agribusiness-Informed Scientific Society Thought, 10(2), 2966-2973.
  7. Damiati, Masdarini, L., Suriani, M., Adnyawati, N. D. M. S., Marsiti, C. I. R., Widiartini, K., & Angendari, M. Di. (2017). Consumer Behavior (1st ed.). PT Rajagrafindo Persada.
  8. Farahdiba, D. (2020). Marketing Communication Concepts and Strategies: Changes in Consumer Behavior Towards the Era of Disruption. Scientific Journal Of Meaning Communication, 8(1), 22-38. https://doi.org/10.30659/jikm.8.1.22-38
  9. Faris, M. (2018). Analysis Of Consumer Behavior Towards Instant Coffee Purchasing Decisions At The Luwes Group In Surakarta. Sebelas Maret University.
  10. Fazilah, S., Bahri, T. S., & Fauzi, T. (2022). Identification of Internal and External Factors of the Bara Coffee Shop Business During the Covid-19 Period. Scientific Journal of Agricultural Students, 7(4), 523-534. www.jim.unsyiah.ac.id/JFP
  11. Kurniawan, A., & Ridlo, M. R. (2017). Consumptive Behavior Of Teenagers Who Enjoy Coffee Shops. Journal of Sociology DILEMA, 32(1), 9-22. https://jurnal.uns.ac.id/dilema,
  12. Maulidina, N. S., Nurayuni, K. D., Wicaksono, R. A., Hamzah, M. A., Ramadhan, G., & Prabowo, R. U. (2024). Marketing Strategies To Increase Sales At UMKM Bedhag Coffee In Jember District. Agricore: Unpad Journal of Agribusiness and Agricultural Socio-Economics, 9(1), 62-69.
  13. Muhamad, R. D., & Cahyono, E. F. (2019). Analysis of the Effect of Price Factors, Income, Quality and Islamic Product Attributes on Purchase Intention at Bycoffee Coffee Shop Surabaya. Journal of Sharia Economics Theory and Applied, 6(12), 2485-2497.
  14. Nestiti, L. G., Yusuf, Y., & Resdati. (2022). Coffee Consumption Culture As A Lifestyle Of The Leisure Class In Generation Z At Ugoku.Co Coffee Shop And Coffee Brewers Gathering Point In Sekupang Sub-District, Batam City. JCI Journal of Scientific Horizons, 1(10), 2599-2609. http://bajangjournal.com/index.php/JCI
  15. Ramadhanti, A. (2017). The Influence Of The Marketing Mix (7p) On Purchasing Decisions At Giant Supermarket Mall Mesra Indah In Samarinda. 5(2), 269-282.
  16. Rasmikayati, E., Deaniera, A. N., Supyandi, D., Sukayat, Y., & Saefudin, B. R. (2020a). Analysis of Consumer Behavior: Coffee Purchasing Patterns as well as Preferences, Satisfaction and Loyalty of Coffee Shop Consumers. Journal of Agribusiness-Minded Scientific Society Thought, 6(2), 969-984.
  17. Rasmikayati, E., Deaniera, A. N., Supyandi, D., Sukayat, Y., & Saefudin, B. R. (2020b). Analysis of Consumer Behavior: Coffee Purchasing Patterns as well as Preferences, Satisfaction and Loyalty of Coffee Shop Consumers. Journal of Agribusiness-Informed Scientific Society Thought, 6(2), 969-984.
  18. Revindo, M. D., Siregar, C. H., & Yuliana, T. (2024). Trade And Industry Brief (Coffee Bean Price Fluctuates Roastery and Coffee Shop Anticipatory Business).
  19. Rosita, R. D., Budiarto, & Kismantoroadji, T. (2020). Analysis of the Effect of 7P Marketing Mix on Purchasing Decisions for Luwak Mataram Coffee. Journal of Socio-Economic Dynamics, 21(1), 15-25.
  20. Shofiana, R., Widyatmaja, I. G. N., & Sari, N. P. R. (2019). Factors that determine product and service purchasing decisions at Titik Temu Coffee Seminyak. Journal Of Tourism And Hospitality, 3(1), 240-256.
  21. Siregar, Y. H. I., Sunarti, & Mawardi, M. K. (2017). Analysis Of Marketing Strategies To Increase Export Sales Volume (Study at Pt Kaltim Prima Coal Company). Journal of Business Administration (JAB)|Vol, 42(1), 36-46. www.batubara-indonesia.com
  22. Sudarsono, A. T., & Rum, Mokh. (2021). Factors Affecting Coffee Purchasing Decisions at the Sidoarjo Sekopi Day Shop. AGRISCIENCE, 2(2), 408-427. https://doi.org/10.21107/agriscience.v2i2.11937
  23. Suryani, C. D., & Kristiyani, D. N. (2021a). Phenomenological Study On The New Lifestyle Of Young People As Coffee Shop Visitors In Salatiga City. PRecious: Public Relations Journal, 1(2), 177-202.
  24. Suryani, C. D., & Kristiyani, D. N. (2021b). Phenomenological Study on the New Lifestyle of Young People as Coffee Shop Visitors in Salatiga City. PRecious: Public Relations Journal, 1(2), 177-201.
  25. Watae, R. H., Worang, F. G., & Soepeno, D. (2017). The Influence Of Marketing Mix Factors On Purchasing Decisions At Billy Samrat Coffee Houses In Manado The Influence Of Marketing Mix Factors On Purchasing Decisions At Billy Samrat Coffee Houses In Manado. EMBA Journal, 5(3), 4245-4254.