Vol. 4 No. 1 (2025)

View Vol. 4 No. 1 (2025)
Published: 2025-06-30

Articles

  • THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND AWARENESS ON PURCHASE DECISIONS CONSUMERS OF SHOPEE MARKETPLACE

    Fadilla Putri Erliana, Universitas Tulungagung, Indonesia
    Nurani , Universitas Tulungagung, Indonesia
    1-13
    DOI: https://doi.org/10.36563/bemj.v4i1.1527
    Abstract views: 261 , pdf downloads: 288

  • THE INFLUENCE OF GREEN TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT FODDMART SAMARINDA

    Ayu Ramadhani, Mulawarman University, Indonesia
    Tuti Wediawati, Mulawarman University, Indonesia
    Khairil Anwar, Mulawarman University, Indonesia
    Ummi Nadroh, Mulawarman University, Indonesia
    14-22
    DOI: https://doi.org/10.36563/bemj.v4i1.1726
    Abstract views: 183 , pdf downloads: 189

  • CONSUMER CHARACTERISTICS AND FACTORS THAT INFLUENCE CONSUMER DECISIONS AT KOPIXEL IN JEMBER REGENCY

    Retalia Risma Sari, Universitas Negeri Semarang, Indonesia
    23-38
    DOI: https://doi.org/10.36563/bemj.v4i1.1739
    Abstract views: 358 , pdf downloads: 219

  • EXPLORING GEN Z'S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR

    Wahyuni Febriana, Universitas Mulawarman, Indonesia
    Poppy Alvianolita Sanistasya, Universitas Mulawarman, Indonesia
    Rosyid Nurrohman, Universitas Mulawarman, Indonesia
    Ummi Nadroh, Universitas Mulawarman, Indonesia
    39-50
    DOI: https://doi.org/10.36563/bemj.v4i1.1742
    Abstract views: 411 , pdf downloads: 364

  • THE INFLUENCE OF ADVERTISING FREQUENCY ON CONSUMER PURCHASE INTENTION OF YOUTUBE PLATFORM THROUGH BRAND AWARENESS AND BRAND TRUST AS INTERVINING VARIABLES

    Fina Rabya Syabina Kusuma, Universitas Mulawarman, Indonesia
    Finnah Fourqoniah, Universitas Mulawarman, Indonesia
    Annisa Wahyuni Arsyad, Universitas Mulawarman, Indonesia
    Poppy Alvianolita Anistasya, Universitas Mulawarman, Indonesia
    51-59
    DOI: https://doi.org/10.36563/bemj.v4i1.1743
    Abstract views: 593 , pdf downloads: 811

  • DETERMINAN’S OF PURCHASING INTENTION IN TIKTOK SHOP E-COMMERCE: THE ROLE OF DIGITAL MARKETING AND FINANCIAL LITERACY IN SAMARINDA

    Tiara Almira Pratiwi, Universitas Mulawarman, Indonesia
    Poppy Alvianolita Sanistasya, Universitas Mulawarman, Indonesia
    Mukhibatul Hikmah, Universitas Mulawarman, Indonesia
    Ummi Nadroh, Universitas Mulawarman, Indonesia
    60-70
    DOI: https://doi.org/10.36563/bemj.v4i1.1744
    Abstract views: 456 , pdf downloads: 725