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About Journal

Focus and Scope The Business, Entrepreneurship, and Management Journal (BEMJ) aims to serve as a platform for academics, researchers, and practitioners to publish and discuss ideas, concepts, theories, and research findings across various domains of management. The journal welcomes high-quality, original papers within the following focus areas: Business Studies, Entrepreneurship, Management, Policy and Global Perspectives

This journal is published biannually in June and December and encourages interdisciplinary approaches to the study of business, entrepreneurship, and management.

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  3. Vol. 4 No. 1 (2025)

Published: Jun 30, 2025

Articles

THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE AND BRAND AWARENESS ON PURCHASE DECISIONS CONSUMERS OF SHOPEE MARKETPLACE

1-13 Fadilla Putri Erliana, Nurani
pdf
Read Statistic: 44

THE INFLUENCE OF GREEN TRANSFORMATIONAL LEADERSHIP AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT FODDMART SAMARINDA

14-22 Ayu Ramadhani, Tuti Wediawati, Khairil Anwar, Ummi Nadroh
pdf
Read Statistic: 0

CONSUMER CHARACTERISTICS AND FACTORS THAT INFLUENCE CONSUMER DECISIONS AT KOPIXEL IN JEMBER REGENCY

23-38 Retalia Risma Sari
pdf
Read Statistic: 3

EXPLORING GEN Z'S INTEREST IN START-UPS: THE ROLE OF EMPLOYER BRANDING AND CORPORATE REPUTATION, WITH INNOVATIVE WORK BEHAVIOR AS A MODERATOR

39-50 Wahyuni Febriana, Poppy Alvianolita Sanistasya, Rosyid Nurrohman, Ummi Nadroh
pdf
Read Statistic: 1

THE INFLUENCE OF ADVERTISING FREQUENCY ON CONSUMER PURCHASE INTENTION OF YOUTUBE PLATFORM THROUGH BRAND AWARENESS AND BRAND TRUST AS INTERVINING VARIABLES

51-59 Fina Rabya Syabina Kusuma, Finnah Fourqoniah, Annisa Wahyuni Arsyad, Poppy Alvianolita Anistasya
pdf
Read Statistic: 1

DETERMINAN’S OF PURCHASING INTENTION IN TIKTOK SHOP E-COMMERCE: THE ROLE OF DIGITAL MARKETING AND FINANCIAL LITERACY IN SAMARINDA

60-70 Tiara Almira Pratiwi, Poppy Alvianolita Sanistasya, Mukhibatul Hikmah, Ummi Nadroh
pdf
Read Statistic: 1

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Published by Universitas Tulungagung | Jl. Kimangunsarkoro Beji, Jl. Dusun Krajan, Dusun Krajan, Sobontoro, Kec. Boyolangu, Kabupaten Tulungagung, Jawa Timur 66233 
Contact Information : Editor In Chief  - 089 506 000 060 Email : journalbemjat@gmail.com

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