PENGARUH KELENGKAPAN SPAREPART DAN KELENGKAPAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PELANGGAN DI AHASS HARI MOTOR 2 TULUNGAGUNG

Authors

  • Budi Prasetyo Universitas Tulungagung
  • Eko Santoso Universitas Tulungagung
  • Aris Dwi Gunawan Universitas Tulungagung

DOI:

https://doi.org/10.36563/bemj.v1i1.574

Keywords:

sparepart, struktur, organisasi, kepuasan, pelanggan

Abstract

Abstract

The primary issue raised in this thesis is the relationship between customer
satisfaction at Ahass Hari Motor 2 Tulungagung and the completeness of the organizational
structure and spare parts inventories. This study employs quantitative research techniques,
meaning that it involves numerical data that is statistically examined. This study used a
minimum of 97 population samples, according to the Cochran formula. The analysis's
findings indicate that the organizational structure's and the spare parts' variable
completeness have a strong simultaneous and partial impact on customer satisfaction. At
Ahass Hari Motor 2 Tulungagung, there is a very strong correlation or relationship between
the completeness of the organizational structure and the completeness of the spare parts
inventory.

 

Abstrak

Pokok permasalahan yang dibahas dalam skripsi ini yaitu bagaimana pengaruh
kelengkapan sparepart dan kelengkapan struktur organisasi terhadap kepuasan pelanggan di
Ahass Hari Motor 2 Tulungagung. Penelitian ini menggunakan metode penelitian kuantitatif
yaitu penelitiannya menggunakan data yang bersifat angka-angka dianalisis melalaui
statistik. Jumlah sampel dalam penelitian ini menggunakan rumus Cochran minimal 97
orang dari populasi. Hasil analisis menunjukkan bahwa variabel kelengkapan sparepart dan
kelengkapan struktur organisasi berpengaruh signifikan secara simultan dan parsial terhadap
kepuasan pelanggan. Korelasi atau hubungan antara kelengkapan sparepart dan kelengkapan
struktur organisasi dengan kepuasan pelanggan pada Ahass Hari Motor 2 Tulungagung
sangat kuat.

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References

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Published

2022-06-30

Issue

Vol. 1 No. 1 (2022)

Section

Articles

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How to Cite

PENGARUH KELENGKAPAN SPAREPART DAN KELENGKAPAN STRUKTUR ORGANISASI TERHADAP KEPUASAN PELANGGAN DI AHASS HARI MOTOR 2 TULUNGAGUNG . (2022). BEMJ: Business, Entrepreneurship, and Management Journal, 1(1), 14-23. https://doi.org/10.36563/bemj.v1i1.574